GetResponse Vs Campaign Monitor: Which Marketing Tool Is Better For You?

Welcome to my comprehensive GetResponse vs Campaign Monitor feature comparison with pricing plan to help anyone decide which email marketing service is better.

Marketing can be a challenging task, but selecting the ideal tool to initiate and oversee email marketing campaigns can simplify the process and increase efficacy.

This is why choosing the right email marketing platform for your business is very important.

We understand that if you are currently reading this, you are likely attempting to achieve precisely that, and now you have the option of selecting between GetResponse and Campaign Monitor.

We think GetResponse is obviously the right choice. We think our tool has powerful email marketing features and other features like webinars, advertising, and landing pages that make it a great choice for small businesses and freelancers.

But the decision is not ours - it's yours. So we've put together this comprehensive feature and price comparison of GetResponse vs Campaign Monitor so you can make an informed decision.

GetResponse vs Campaign Monitor Comparison: Table of Contents

1. Do both have inbuilt templates?
2. What about autoresponders?
3. Do they both have A/B testing features?
4. Conversion funnels, anyone?
5. Which one lets you build landing pages?
6. Can I add a chat to my landing page?
7. What does each tool’s marketing automation look like?
8. What about webinars?
9. What are the prices?
10. Which one lets you do segmentation?
11. What’s customer support like with these two vendors?
12. Which one helps you run Social media and Google ads?
13. 12. What if you don’t have a website?
    

GetResponse vs Campaign Monitor: Full feature comparison table

Wrapping Up 

I'll go over each of the key features in detail, but if you want a quick summary first, here's a full comparison chart.

1. Do both have inbuilt templates?

GetResponse:

GetResponse template library is packed with options, so you can start creating your marketing campaigns in minutes.

GetResponse Email Templates

The template library includes email templates, landing page templates, website templates, social ad templates, and even full funnel templates, all with the same branding.

One of the funnel templates inside GetResponse

It is essential to note that the abundance of email templates available does not compromise their quality. We prioritize quality over quantity and ensure that each email template is professionally designed, thoroughly tested for deliverability, and responsive to work seamlessly on all devices.

Whether you choose a template to send out a welcome email or promote a webinar, each template works the same whether your customer receives it on their computer or on their mobile phone.

In addition, you can easily customize them to your liking with GetResponse's drag-and-drop email creator. it allows you to change text, images, or call-to-action buttons without coding skills.

Email templates are also grouped into categories so you can find what you're looking for faster. In the e-commerce section, for example, you can find email templates for product sales, and if you want to let your customers know about an upcoming event, there are templates for that as well.

Campaign Monitor

Campaign Monitor also has hundreds of templates you can choose from to quickly create professional-looking email marketing campaigns.

Like GetResponse, templates are stored in a library where you can search and find the one that suits your needs based on your preferred style.

Campaign Monitor also offers a user-friendly drag-and-drop editor that enables you to modify any template element, incorporate your images and branding seamlessly.

Their email builder will also allow you to:

• Structure your email with sections and blocks
• Style your copy with different fonts and colors
• Copy your branding from a URL
• Add images and countdown timers
• Review links before hitting send
• Add dynamic content to personalize your message content

The difference between Campaign Monitor and GetResponse is the number of options you have for launching full campaigns using templates. While GetResponse offers templates for many different domains, such as emails, landing pages, and webinars, Campaign Monitor only offers templates for emails and popups.

2. What about autoresponders?

GetResponse:

With GetResponse Email Autoresponders, you can welcome new subscribers, run email courses, and grow your leads until they become paying customers.

So instead of spending hours sending those emails to your list, GetResponse puts the tasks under automatic control.

Plus, our calendar feature helps you view your autoresponders so you can easily see when you're running all of your campaigns to avoid duplicates.

GetResponse Autoresponders – calendar view

This feature assists you in visualizing your customer journey and selecting the optimal mailing frequency that suits your audience's preferences.

Campaign Monitor

Campaign Monitor's autoresponder tool lets you send sequences based on customer behavior.

The autoresponder even comes with a helpful walkthrough, so if you've never run an autoresponder before, the tool will walk you through how to add triggers and sequences.

Campaign Monitor provides a step-by-step tutorial to guide you through the process of creating autoresponders effectively.

And if you sell products, Campaign Monitor's autoresponder sequences can autofill emails to include purchase confirmations, payment information, and even shipping notifications.

The problem? These options are only available on the most expensive tiers. Campaign Monitor's Basic package only allows you to create standard drip campaigns, while GetResponse's Basic package provides access to numerous autoresponder tools.

3. Do they both have A/B testing features?

GetResponse:

With GetResponse, you can conduct A/B testing for the fundamentals of any marketing campaign.

When it comes to emails, you can perform a simple A/B test on the subject line using the A/B testing tool or a more complex analysis using the separation in the Marketing Automation Path Builder.

An example of A/B headline testing using GetResponse

Marketing Automation workflow using the splitter element

When it comes to landing pages, you can experiment with just about anything that pops into your head. It only takes one click to create a second variation of your page to which half of your traffic will be automatically directed.

Campaign Monitor

Campaign Monitor provides basic A/B testing functionality where you can select two elements to test and determine which performs better with your audience. However, the testing options are limited.

A/B testing the subject line.

After selecting what to test, setting it up is a breeze. All you need to do is enter your variations and specify which aspects to test, such as including the recipient's name to improve open rates.

Unlike GetResponse, where you can test five elements during A/B testing, Campaign Monitor only lets you test two. And if you want to test smaller aspects like colors or navigation variants, then you're out of luck.

Looking to put your learning into practice? You can sign up for a free GetResponse account without the need for a credit card.

4. Conversion Funnels, Anyone?

GetResponse:

Imagine that you want to sell an ebook or a webinar.

Previously, it was necessary to assemble a collection of different products in order to host, promote, distribute, track and ultimately sell your products.

They have created a conversion funnel feature in GetResponse to solve this problem, so you can now set up and track all of your efforts under one roof.

This feature allows you to create a custom funnel so you can visualize each stage of your marketing campaign:

In addition, we have developed pre-designed templates that correspond to each stage of the funnel, such as:

• Landing Pages
• Stores
• Facebook Ads
• Instagram Ads
• Social Ads creator
• Sales pages
• Payment processors
• Follow-up/abandoned cart emails

Assuming you're creating a new list, the funnel you could possibly use might look like this:

A funnel for building a list was created using GetResponse Conversion Funnels.

All you have to do is add the pre-made templates at each step and then launch your campaign. The tool will then track the success of each part of the funnel. And if, for example, people are disengaging from your emails, you can change that part of your funnel.

Campaign Monitor

Campaign Monitor does not currently offer a funnel.

5. Which one lets you create landing pages?

GetResponse:

GetResponse offers an excellent option for small businesses and freelancers who seek a wide range of choices for creating a landing page, as they have access to more than 180 templates.

GetResponse Landing Page Templates

With GetResponse landing page builder, you can edit any template using a drag-and-drop editor, making it easy to add your logo, text, and images to any landing page ( no coding experience necessary).

GetResponse Landing Pages Builder

However, the Landing Page Builder allows you to further customize landing pages so that you can:

• structure your landing pages using sections.
• add content blocks for images, video, text, and buttons.
• add static and pop-up forms.
• add webinar registration forms.
• add a sense of urgency with countdown timers.
• collect payments thanks to PayPal integration.
• add social sharing icons.
• You can incorporate custom-code elements using HTML, CSS, or Javascript when creating your landing page in GetResponse.
• Additionally, you have the ability to preview your landing page to see what it looks like on both desktop and mobile devices.
  

To top it off, it doesn't matter what device your customers are viewing the landing pages on, as they are designed to be responsive whether viewed on desktop or mobile.

Campaign Monitor

Campaign Monitor doesn't currently have a landing page builder, but it does offer pop-up signup forms.

Campaign Monitor offers integrations with various landing page tools such as Unbounce, Wishpond, and Instapage if you wish to launch landing pages. Nevertheless, it is important to note that you will need to pay for an additional tool to use these integrations.

6. Can I add a chat to my landing page?

GetResponse

GetResponse introduced live chats recently.

You can use this feature to communicate directly with your audience, e.g. you can collect product feedback right on the product page or pay close attention to your contacts and follow up with targeted emails.

Basic capabilities of the GetResponse live chats feature

It's a perfect solution if you want to build a stronger relationship with your audience and offer them an easier way to contact you.

Campaign Monitor

Constant Contact doesn’t offer a live chat feature right now.

7. What does each tool’s marketing automation look like?

GetResponse:

We believe that any successful marketing campaign goes beyond email, because you also need landing pages, workflows, autoresponders, web push notifications, and all sorts of other marketing channels to nurture. your customers and improve sales (or any other type of conversions).

We have made our marketing automation software accessible to everyone by ensuring it is user-friendly and easy to use.

Using an intuitive drag-and-drop automation workflow builder, you can set up automations based on various triggers such as:

• Contact added
• Contact opened or clicked a link
• Contact made a purchase
• Contact abandoned a cart
• Contact visited a particular URL
• Contacted was moved or copied from another list

Based on these triggers, you can perform all kinds of actions, e.g. send an email, assign a label, add a score and refine your recipients using different types of filters.

Suppose you want to welcome new subscribers who signed up to your list through a web form. You can either use one of our pre-designed templates or create your own workflow using the workflow builder:

Customized welcome email sequence

And if you want to add to that automation, just drag and drop items into the workflow and attach them. Easy!

Campaign Monitor

Campaign Monitor's marketing automation tools are email-focused.

You can use it to create an automated welcome series, VIP offers, and re-engagement campaigns. By using predefined templates and setting triggers and rules in the workflow builder, you can customize when and if subscribers will receive certain emails.

An example of an automation workflow in Campaign Monitor

However, Campaign Monitor is just an email marketing tool, so it doesn't have the power of a full marketing suite with marketing tools like webinars, web push notifications, SMS, or emails. landing pages.

8. What about webinars?

GetResponse:

In the past, launching webinars required you to add an additional tool to your marketing stack. Not anymore.

GetResponse's webinar software lets you create interactive webinars, invite subscribers to attend, and automatically follow up right from the dashboard.

They have created a set of webinar templates so you can easily launch a professional-looking webinar. You can also add features like images, registration forms, and even interactive whiteboards before you start your webinar.

GetResponse Webinar Funnel Templates

Every time you launch a webinar, you will be able to access various features such as:

• Interactive whiteboards
• Screen sharing/interactive chat room
• Recording (so you can remarket the webinar once it’s over)
• Q&A session
• Payment gateways
• Moderated chat
• Multiple hosts

And since you'll already be using GetResponse for your other marketing efforts like emails and landing pages, webinar leads will automatically be added to these lists and, if desired, added to existing marketing campaigns.

The full suite of tools lets you develop new leads, ask attendees questions, and even sell products and courses right from your webinars.

Campaign Monitor

Campaign Monitor does not currently offer webinar functionality.

9. What are the prices?

GetResponse:

GetResponse is for everyone, from freelancers and small businesses to enterprise customers.

GetResponse’s pricing has five tiers: Free, Basic, Plus, Professional, and Max.

GetResponse Pricing Plan

The cost you will incur for accessing features on our platform will depend on the size of your email list and the specific features you require.

For those starting out with a list of up to 500 contacts, our free plan is an excellent option. Our basic plan, which costs $15 per month per user, provides access to our email marketing suite, autoresponders, landing pages, prospecting funnels, and Facebook ads.

If you wish to utilize our automation builder and webinar tools, upgrading to the Plus plan, which costs $49 per month for three users, is necessary.

To ensure you have the best experience, we offer a free trial of all premium features within the free account for the first 30 days, with no credit card required.

If you are satisfied with the product, you will be rewarded with a discount. Buy a one-year package and you'll get an 18% discount. And if you sign up for a two-year plan, you'll get a 30% discount.

On top of that, we also offer a special discount of up to 50% for non-profit organizations.

Example: Say you have a list of up to 10,000 subscribers and you want access to Marketing Automation, but you don't want to use web push notifications or other advanced features. Then your best bet is to go for the Plus plan where your monthly bill will be $95 (before any discounts).

Campaign Monitor

Campaign Monitor offers three pricing tiers: Basic, Unlimited, and Premier.

It has a free trial that never expires, but it's limited in what you can do — you can only send email campaigns to five people in total.

The basic tier costs $9/month for 500 subscribers.

Campaign Monitor Pricing Plan

 And if your list is between 500 and 2500, the price triples.

Campaign Monitor also gives you the option to pay per campaign instead of signing up for a monthly fee. Each campaign will cost $0.01 per recipient, plus an additional $4 per campaign.

10. Which one lets you do segmentation?

GetResponse

GetResponse's segmentation tools make it easy to segment and tag users based on their behavior.

Once a contact lands on your list through a landing page or targeted ad campaign, GetResponse can then segment them based on their behavior, how they signed up, or even which links they click.

Our tool also goes beyond behavioral tracking and measures each contact's engagement using lead scoring, which measures contacts on a 5-score scale:

• Not engaged (when somebody is not interested in the content you send them at all)
• At-risk
• Neutral
• Engaged
• Highly engaged (when somebody loves the content you send, is actively opening emails, and clicking the links)

This way, if you want to send a marketing campaign to your most engaged subscribers, you can. Each contact on your list will have their engagement score next to them:

An example of contacts with varying engagement scores

Campaign Monitor

You can also create segments in Campaign Monitor using rules.

The tool lets you segment subscribers based on rules like their age, job title, and location. The only downside is that these lists have to be created manually, as shown below:

Campaign Monitor also doesn't let you tag subscribers, so you can't manually add information like previous purchases or location if the subscriber didn't do so during the signup phase.

The tool also tracks subscriber engagement, but they're displayed in "engagement segments" instead of a score assigned to each individual subscriber.

An example of Campaign Monitor segments that show how engaged a subscriber list is.

Related:

• GetResponse vs. ClickFunnels
• GetResponse vs. AWeber
• Best email marketing services to try today
  

11. What’s customer support like with these two vendors?

GetResponse

We know that issues arise outside of normal business hours, which is why we have our customer service available 24/7.

So if our customers have a problem or question, they get live chat, email or phone support to talk to our experts depending on their plan.

We also want to eliminate language barriers between our experts and our customers, which is why all of our customer support channels offer help in 8 different languages.

Account Managers are also available for Enterprise customers to help with campaign onboarding, setup and optimization.

Campaign Monitor

Here's how Campaign Monitor touts its customer support service:

Campaign Monitor provides global support and deliverability teams that are easily accessible, including over-the-phone assistance. Our human team is dedicated to assisting customers with assessment, onboarding, and ongoing support to ensure they get the most out of our platform. Additionally, our Professional Services team is available to provide assistance with design, development, and strategy, if needed.

Although Campaign Monitor has many helpful articles in its Help Center, to contact support you need to submit a ticket and wait in line:

To access phone support, only customers subscribed to the Premier plan can avail of this service.

Additionally, emails from individuals subscribed to the Unlimited plan are given priority over those subscribed to the Basic plan.

12. Which one helps you run Social media and Google ads?

GetResponse

With GetResponse, it is now effortless to design and publish professional-looking Facebook, Instagram, and Google Ads.

We created the Social Ads Creator app so you can advertise your business through professional looking Facebook Ads. The creator lets you use a template or create an ad from scratch, and all you have to do is add your images and branding and publish.

Like our other templates, elements can be easily edited using a drag-and-drop tool:

And if your business is less about social media and more about search engine advertising, we've got you covered, too.

We have a tool that allows you to easily create Google Ads. All you need to do is connect your Google Ads account, enter ad content, choose a target audience, and set your desired budget:

Easy!

Campaign Monitor

Campaign Monitor does not have any tools to create or run social media or Google ads.

13. What if you don’t have a website?

GetResponse

What if you don't have a website but would like to not only have one, but also integrate it with all your other marketing tools?

With GetResponse Website Builder, that's what you get - and more. This AI-powered website builder packs a ton of essential features that will help you create your own website even if you're not tech-savvy.

Here's what you'll find in the tool:

• Ready-made and customizable website templates
• AI website creator that’ll build a custom website for you based on your answers
• Unlimited number of stock images thanks to the direct integration with Unsplash
• Free website hosting
• Ability to buy your own domain
• Tons of sections, sections, and elements you can just drag and drop anywhere
• Easy integration with all the analytical tools like Google Analytics or Google Tag Manager
• No need to create a separate mobile version as the websites are fully responsive

And how does the tool feel? This quick video overview shows it well:

Campaign Monitor

Campaign Monitor doesn't offer a website building solution, so you'll either have to build your own or hire a developer.

Related:

• GetResponse vs ActiveCampaign Comparison
• 4 Best Mailchimp Alternatives
• GetResponse vs. Constant Contact
  

GetResponse vs Campaign Monitor: Full feature comparison table

GetResponse vs Campaign Monitor: Wrapping Up

With so many email marketing platforms, it's hard to know which is best for your business.

That's why we've made this comparison, so you can decide which tool's features and prices fit your business needs and budget.

Now that you know what each offers, it's time for you to make a choice: GetResponse or Constant Contact?

If you have already decided to choose GetResponse, you can register for the free account using the button below!

Author’s note: This comparison is accurate on January 4th, 2022. We do our best to keep it as accurate as possible, and we check it on a regular basis, however, if you want to acquaint yourself with the offer of our competitors, you should check it at their official website or contact their representatives.