GetResponse vs AWeber Honest Comparison: Which One Has a Better Deal?

GetResponse vs AWeber Honest Comparison

Choosing the best email marketing service provider for your needs can determine the success or failure of your campaigns.

GetResponse vs AWeber Honest Comparison

So let's take a look at two email service providers: GetResponse vs AWeber.

Which of these two has the best deal for you? It's easy for us to say "GetResponse!" But that will not be fair, because we would be naturally biased.

So, we're going to help you draw your own conclusion by breaking down 15 key features you need to look for before choosing an email marketing service.

From the essentials of an email service provider like email marketing and automation to surveys and social ads, we've compiled a detailed comparison between the two tools so you can choose the right one for you. to your business.

GetResponse vs AWeber TABLE OF CONTENT

Email marketing & marketing automation
Drag-and-drop email creator and templates
Landing pages
Visual workflow builder
Segmentation
Webinars
Ecommerce
Conversion funnel
Facebook ads
Google ads
Surveys
Signup forms
Auto-tagging
Push notifications
Pricing

GetResponse vs AWeber: full feature comparison

AWeber vs GetResponse: Conclusion

In a hurry? Here's a quick rundown of all the key features included in both platforms:

GetResponse vs AWeber Comparison

1. Email marketing & marketing automation

GetResponse:

GetResponse Dashboard.

The Bread and the Butter of GetResponse is email marketing software and marketing automation.

First of all, you can bulk import contacts and leads by using a CSV file, manually entering email addresses, or integrating them with external services or even other email software providers. This action will create a database that you can use to send targeted emails.

different ways to add new contacts into your GetResponse account.

From there, you can use GetResponse's 'quick actions' to create quick and easy email marketing campaigns or go to the main navigation where you'll have access to all of our communication and growth tools.

navigational menu and quick actions in the GetResponse dashboard.

We'll get into our easy-to-use templates and drag-and-drop email builder a bit further down.

Nevertheless, this step makes it very easy for the busiest businesses to create professional email campaigns, forms, autoresponders, automation workflows, RSS to email messages, landing pages and more. paid advertisements quickly.

Our email marketing platform also makes it easy to set up email campaigns and lead promotional efforts on autopilot.

All you need to do is create some autoresponders (you might also know this as an email drip campaign) and adjust them to your needs. With ready-to-use templates and an intuitive calendar view, this process is extremely straightforward.

Manage autoresponders tab in the calendar view - GetResponse.

If you want to create an automated list building process, you can do that by creating funnels.

These combine multiple elements like signup pages, webinars, lead magnets, paid ads, and emails into one view. Plus, they're all part of the GetResponse platform, so you don't need to purchase additional tools.

Example of a simple list building funnel created in GetResponse Conversion Funnels.

Finally, if you don't know what time to send your email campaigns, GetResponse offers two features that will automatically adjust the send time based on your contact's time zone or using their past behavior data.

These are just a few examples that show why we label ourselves as the easiest and most comprehensive email marketing tool available. to learn more about getresponse All-in-one solution and for shot tour see below video:

AWeber:

Image showing the AWeber dashboard.

AWeber's email marketing and automation tools are simple and easy to use.

Similar to GetResponse, you can download contacts and leads in bulk using a CSV file before launching email campaigns. However, it is not possible to upload or migrate your list from external platforms.

contacts importing options in AWeber.

On the plus side, you can contact the AWeber support team to help you move your content to their platform.

From there, you can use AWeber to create posts that you will send out later as broadcasts, split tests, campaigns, follow-up series, or blogging broadcasts.

If you want to automate the process of building your list, you'll need to manually set up a landing page, then create a follow-up sequence and tie the two together.

Campaigns tool in AWeber.

This allows you to create simple lead generation campaigns and follow through with relatively little effort. But if you want to add other elements to your process (eg lead magnets, paid ads, webinars) then you need to integrate AWeber with external platforms.

Verdict:

When it comes to simple email campaign setup, AWeber and GetResponse clash.

But if you want to get more with your marketing communications, for example schedule them using an advanced send time optimization algorithm, GetResponse offers more out-of-the-box features.

While you're reading, you can also try GetResponse for free for 30 days. No credit card needed.

2. Drag-and-drop email creator and templates

GetResponse:

With GetResponse, you can choose to create your email campaigns using ready-made templates or create them yourself, using GetResponse Email Creator.

The preset templates are all responsive and work on any device. They are also very versatile and we keep adding new ones regularly to keep up with the latest design trends.

Image showing email marketing templates in GetResponse.

Our email builder allows you to create templates in two ways: using a drag and drop email builder or code them by hand using an HTML editor.

Email creator in GetResponse.

With the creator, you can:

structure emails using sections
add content blocks for images, video, text, and buttons
save sections to use on future campaigns and product launches
customize emails by adding your brand’s logos, fonts, and color palette
add custom-code elements using HTML
preview your email to see what it looks like on a mobile device or in major email clients
spam-check your message before sending it to your audience

Since each template is responsive, you can also choose to hide parts so that they are not visible on mobile devices. This not only makes it easier to optimize campaigns to look great on all devices, but it also improves your subscriber engagement.

GetResponse gives you the best of both worlds. You can create a professional-looking email in minutes using the drag-and-drop email creator, or use HTML to customize more complex projects.

AWeber:

AWeber also allows you to create your posts by hand or using their set of predefined templates.

Email templates in AWeber.

While you have a large number of models to choose from, some of them are a bit outdated and may not match your brand's aesthetic. Fortunately, the latest designs look good and can be easily customized as you like.

The email creator offers all the essentials, such as:

Headlines & paragraphs
Images, videos, and buttons
Social sharing features
Products and coupons
Signatures

Like GetResponse, AWeber's Image Gallery includes thousands of free photos that you can use in your marketing campaigns. The main difference is that there is no pre-built Giphy integration that would allow you to add moving images to your post.

Also, there is no built-in image editor, so you have to make all your graphics adjustments outside of the tool.

AWeber email builder.

On the plus side, their email creator offers an image carousel, which could be a useful solution that will help you increase your email engagement rates.

Verdict:

Overall, both email creators offer a similar experience, but GetResponse has a few more features like inbox preview, spam checking, Giphy integration, and the integrated image editor.

More advanced email marketers will certainly appreciate these features as they can help you ensure that your campaigns always look professional and reach your contacts' inbox.

3. Landing pages

GetResponse:

GetResponse Landing Page Creator lets you create landing pages from scratch or using one of over 100 ready-made templates.

Landing page templates in GetResponse.

In both cases, you will have access to our drag-and-drop editor and the ability to paste custom code into which you can add your own HTML, CSS or Javascript code.

This allows you to add or embed a variety of external content to your landing pages, including Twitter feed or custom countdown timers.

GetResponse Landing Page Creator.

With the landing page creator, you can:

structure your landing pages using sections
add content blocks for images, video, text, and buttons
add static and pop-up forms
add webinar registration forms
add a sense of urgency with countdown timers
collect payments thanks to PayPal integration
add social sharing icons
add custom-code elements using HTML, CSS, or Javascript
preview your landing page to see what it looks like on a desktop or a mobile device

Like other templates, landing pages are also mobile responsive, and you can adjust things that are only visible to desktop devices.

You can also optimize your landing pages for SEO or connect them to many other analytics tools including Google Analytics, Facebook Pixel, Google Tag Manager, or CrazyEgg.

There's also a built-in A / B testing feature that lets you separately test your landing pages to see, for example, which call-to-action button or primary magnet is driving you more leads.

Landing page settings in GetResponse.

What's also useful is that the landing page templates have matching designs with other elements created in GetResponse, including emails, forms, and social ads.

Finally, GetResponse landing pages are fully integrated with our webinar software. This means that you can use landing pages as webinar registration pages to speed up the growth of your mailing list.

AWeber:

AWeber only recently launched landing page templates, which you can customize using the tool's landing page builder.

Like AWeber's email templates, you can customize their landing pages by dragging and dropping text boxes, images, videos, and forms:

Their landing pages are also mobile responsive.

AWeber landing page builder offers all the essential elements that you’d want to include on your page, like:

text
images
videos
buttons
forms
smart content that pulls information from other sites
dividers
rows
social media icons

While AWeber's landing pages can be easily tracked with Google Analytics and Facebook Pixel, they don't offer other solutions like A / B testing or integration with Google Tag Manager.

Verdict:

Both landing page builder tools are powerful and offer the essentials you'll need to run an effective campaign.

The GetResponse landing page builder, however, offers more out-of-the-box features, especially in terms of analytics, webinar software integration, and the ability to use your own custom domain.

Matching template design is also important if you want to maintain the same visual identity across all of your marketing channels.

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4. Visual workflow builder

GetResponse:

One of the coolest tools that GetResponse has in its toolbox is its visual workflow builder.

The drag and drop builder allows you to draw an automation flowchart that triggers certain responses.

For example, you can set up a workflow to send different emails to contacts who open an email and those who don't. Or for those who visit your page, achieve a certain score, abandon their cart, and more.

This is what the workflow generator looks like:

GetResponse Marketing Automation workflow builder.

An example of a simple workflow could be a new contact signing up to your mailing list.

In GetResponse's workflow creator, you can create a "trigger" to send a welcome message to your new contact:

Example of a simple marketing automation worfklow.

Along with the workflow, you can also add a 'trigger' in the workflow for events such as:

new subscribers
email opens
clicks on links
abandoned carts
product purchases
product upgrades
URLs visited (i.e. pricing pages)

You can use them to create onboarding sequences, cart abandonment campaigns, reactivation campaigns, and many more.

Creating workflows and email campaigns like this means that the emails that arrive in your contacts' inboxes are tailored to their needs.

AWeber:

Although AWeber does not have a visual workflow generator, it does offer a tool called "Campaigns".

It allows you to structure follow-ups and autoresponder emails using tags.

You can also define markup rules based on your contacts' behavior, which will then be used to automate your email sequences.

It also lets you create easy-to-send email sequences based on the timeline you set.

So if you're launching a product or welcoming new customers, you can create a simple sequence to send follow-up emails, but you won't be able to see everything visually:

Verdict:

For basic automation sequences, you can use either tool. They will both do the job.

If you want to create more advanced scenarios using different types of actions, filters, conditions or sync them with your online store, you'd better use GetResponse.

Our marketing automation workflows are also synced with our webinar solution, which allows you to create automated scenarios based on your contacts' attendance or activity.

5. Segmentation

GetResponse:

Any email marketing tool worth its salt can segment subscribers - GetResponse is no different.

GetResponse search contacts view in Lists tab.

You can use GetResponse to segment your subscribers into lists based on the links they click, the page they signed up for, and even the posts they opened.

Here's an example of finding repeat customers for an online store by adding a search condition that segments based on purchase numbers:

Search based on ecommerce data and customer behavior.

GetResponse also automatically assigns an engagement score (from 1 to 5) to all your subscribers by analyzing their open and click activity.

This allows you to segment your audience based on their level of engagement and can serve as an ideal starting point for VIP customer reactivation or appreciation campaigns.

Besides, you can view the details and activity of each contact in a stylish contact card that provides all the right information just like a CRM.

GetResponse contact card view in the Lists tab.

AWeber:

AWeber also has a tool that allows you to segment contacts based on the emails they opened, the date of last activity, and their geographic location, among other things.

Subscribers view in AWeber.

The process of configuring your segments is simple because the overall interface is intuitive.

Here are some of the out-of-the-box filters that give you quick access to those who have unsubscribed or who you couldn't reach with your messages.

This speeds things up if one of your customers calls you and tells you they haven't seen your email in their inbox.

Verdict:

GetResponse and AWeber compete in segmentation, managing your contacts, and viewing your contact information.

6. Webinars

GetResponse:

GetResponse has a tool that no other major email service provider has: webinar software.

You can use it to launch and host webinars (free and paid) from the GetResponse dashboard. So you don't need to purchase and integrate a third-party tool to take advantage of this functionality, as you would with other tools.

GetResponse Webinars - presenters view.

By combining them, you can add webinars to GetResponse marketing funnels and track analytics just like you would any other part of a campaign, like emails or landing pages.

If you start a webinar using GetResponse, you will have access to key features such as:

design tools and interactive whiteboard
screen sharing/interactive chat room
recording (so you can remarket the webinar once it’s over)
Q&A session
moderated chat
multiple hosts

Another useful feature that you will have access to is the poll / survey tool. The webinar allows you to ask participants questions or respond to a survey in real time, which can boost engagement with them and provide you with useful information for your future campaigns.

Additionally, GetResponse webinars are fully integrated with our marketing automation and segmentation. This allows you to automate your post-webinar follow-up sequences and customize them depending on whether the subscriber has registered or also attended the webinar.

AWeber

Like a ton of other email service providers, AWeber doesn't have any webinar tools. What it has is integration with third-party webinar tools such as GoToWebinar.

So you can still promote webinars to build your mailing list with AWeber, but you will have to pay for another tool to actually host your webinar.

Verdict:

If you're considering using webinars to engage and grow your audience - and you don't want to pay for additional tools - GetResponse is here for you.

7. Electronic commerce

GetResponse

GetResponse offers plenty of features for freelancers, consultants, and small businesses in the e-commerce industry.

Not only do we directly integrate over 90 ecommerce tools (and many more through Zapier), but we also have our own App Center to help you connect with ecommerce integrations:

GetResponse Integrations Center.

Some apps we integrate with include PayPal, Google Checkout, Shopify, Magento, and WooCommerce to name a few.

Along with integrations, our email templates and marketing automation workflows are also designed for ecommerce businesses.

Once you've integrated your store with GetResponse, you can send abandoned cart sequences, product recommendations, and even transactional emails.

Cart abandonment flow in GetResponse Marketing Automation worfklows.

Also, if you don't own a store, but want to sell products online, you can do so through funnels.

You can set up a store there and sell physical and digital products (e.g. e-books, webinars, online courses).

The platform easily integrates with major payment processors, so you can get paid for your products and services in an instant.

AWeber:

AWeber offers product pages specially created for e-commerce products. Like this one:

The tool also integrates with most popular ecommerce tools like WooCommerce, Etsy, SamCart, and Shopify.

AWeber landing page featuring ecommerce integration.

Verdict:

If you need a solution that meets the basics, AWeber is here for you. But if you want to sell your customers more, retarget them with Facebook or Instagram Ads, or run cart abandonment email campaigns, GetResponse has more to offer.

8. Conversion funnel

GetResponse:

Conversion Funnel are our final step in making GetResponse a full-fledged marketing machine.

Using this feature, you can create a custom "funnel" using all the tools in GetResponse's toolkit, such as:

Landing Pages
Stores
Facebook Ads
Instagram Ads
Social Ads creator
Sales pages
Payment processors
Follow-up/abandoned cart emails

Plus, it also comes with a number of templates for all of the individual elements in your funnel - the social ad, landing page, and email sequences.

Visual representation of the GetResponse Conversion Funnel.

With a conversion funnel, you can follow the entire customer journey, from the moment a customer clicks on your ad until after they buy it.

To track and optimize all of these stages of the sales cycle before that, you would have had to integrate a set of third-party tools. Or, move from platform to platform as the customer journey progresses.

But with GetResponse, you can do it all under one roof.

AWeber:

AWeber does not have a conversion funnel tool.

However, it does integrate with other conversion funnels like Deadline Funnel.

Deadline Funnel creates unique funnels for your list subscribers, so you can personalize the way you communicate and nurture them throughout their customer journey.

Verdict:

If you want to automate your online campaigns or sell your products without having to pay for external tools, GetResponse is clearly the winner here.

9. Facebook ads

GetResponse:

One of the biggest hurdles for freelancers and small businesses is finding the time to create highly engaging social media profile ads that also match the theme of your landing page or emails.

GetResponse offers two tools that can help you meet this challenge.

One is the GetResponse Social Ads Creator, a mobile app that lets you create visually appealing and engaging social media posts for Facebook and Instagram.

The other is the Facebook Ad Builder which allows you to create and post image ads and video ads on Facebook, Instagram, and Facebook Audience Network.

GetResponse Facebook Ads setup process.

Like other GetResponse templates, you just need to use the drag-and-drop editor to customize a Facebook ad template, then launch a campaign on Facebook.

The best part?

These ads, like any other part of the campaign, are tracked in your GetResponse dashboard.

Not only can you optimize the ad instantly, but you can also track the cost of the campaign and buy more ads if needed.

You can also add the Facebook pixel to your landing pages, which you can use to retarget potential customers with your Facebook ads - also right from the GetResponse dashboard!

AWeber:

Like GetResponse, you can add your Facebook pixel to AWeber landing pages, which can help you retarget potential customers when you run an ad campaign.

However, AWeber does not have a Facebook advertising tool.

You can combine AWeber with any of its chosen Facebook Ads tools, such as Facebook Lead Ads, to send contacts to AWeber.

But you'll need a third-party integrator like Zapier to connect the two tools together and Facebook Ads Manager to set up the ad campaign itself.

Verdict:

If you want to run paid ad campaigns without having to use the Facebook Ads Manager and connect it to your tool for each individual campaign, GetResponse takes the cake here.

10. Google Ads

GetResponse

True to the theme of bringing everything together under one roof, GetResponse now also offers Google Search Ads as one of the features.

With this, you can easily fill your funnel with new prospects who are actively looking for your solution.

Google Search Ads setup.

All you have to do is specify the target audience you are trying to reach, choose the appropriate keywords you want to include or exclude from your targeting, set the budget and start generating leads to. your sales pages.

Naturally, in addition to integrating with Google Ads, GetResponse offers Google Analytics and Google Tag Manager integrations.

AWeber:

There are no direct integrations between AWeber and Google Ads.

Verdict:

If you want to run paid advertising campaigns on Google and reach people who are actively researching your solution, you'll want to go with GetResponse.

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11. Surveys

GetResponse:

You can use GetResponse to create quick and easy surveys to send to customers.

The drag-and-drop editor allows you to create surveys and customize them by adding:

your logo/branding.
multiple-choice questions.
subscription forms.
up to 50 pages (useful for in-depth feedback).
adjustments to a survey that is already published.

Image showing the GetResponse Surveys setup.

So you can create surveys to ask customers for everything from a simple website comment to product reviews and even suggestions for additional features they would like to see.

And if you want to use an external surveying tool, GetResponse integrates with most of them through Zapier.

AWeber:

You can only access surveys on AWeber using integrations.

The tool integrates with three free survey options: Google Documents, Survey Monkey, and SurveyGizmo. Unlike other integrations, adding a survey to an email using any of these third-party tools only requires adding a URL.

Verdict:

If you want to run occasional polls and survey your audience, GetResponse is here for you.

If you want to connect your existing survey tool, both platforms will allow you to integrate seamlessly.

GetResponse:

GetResponse has signup forms for every situation - from newsletters to product launches to pop-ups.

First, you can create registration forms to suit your branding and style with templates and a drag and drop editor. Then just embed these forms on your blog and website.

If you want to capture leads as they scroll through your pages or in pop-ups, you can do that as well.

Each signup form can be personalized through the GetResponse dashboard, where you can set a form to show if a visitor shows exit intent or interest in certain products!

Another good news is that the signup forms you create in GetResponse are optimized for mobile. This means they will look great on desktops and mobile devices.

AWeber:

The creator of the AWeber registration form has one goal: to integrate a visitor's name and email address into your database.

The tool's registration templates give you enough options to add simple and user-friendly registration forms to your website:

However, you can also use the HTML editor to customize the forms if needed. Like GetResponse, you can change the colors of the form to match your branding and customize the form fields.

And if you want more from a customer than their name and email address, just add additional fields.

Then you can tag these fields so that new subscribers are segmented into certain lists in your database - ready to be targeted through email campaigns.

Verdict:

For simple, integrated registration forms, both platforms will do the job.

But if you want to use pop-up forms, output pop-ups, and other more interactive forms, GetResponse is the right choice.

And if you want to connect your existing contextual tool, both platforms will allow you to do so through an existing integration or Zapier.

13. Auto-tagging

GetResponse:

With GetResponse, you can automatically tag and rate your prospects based on their behavior towards your communications.

So, if a prospect interacts with some content more than others, you can schedule GetResponse to tag or rate it to automatically improve your email follow-ups.

Example of a marketing automation workflow that assigns scoring points and tags recipients based on their behavior.

Or if they regularly open emails or click on links, GetResponse can mark them as an engaged subscriber so you can customize your email campaigns accordingly.

You can achieve all of this with the GetResponse Marketing Automation workflow builder that we talked about before.

AWeber:

AWeber's tagging tool can automatically tag a person if they open a certain email or interact with specific links in your emails.

Tagging in AWeber.

So if you send out a newsletter and a subscriber clicks on a link regarding a specific offer, you can tag them and follow up with more offers around a similar product.

That means you can use their auto-tagging feature for basic campaigns, but if you need a more robust process based on contact behavior and interactions with your content, you're better off with GetResponse.

Verdict:

Both platforms offer auto-tagging features and dynamic segments, but the GetResponse visual workflow builder gives you more advanced use cases.

14. Push notifications

GetResponse:

GetResponse Web Push Notifications let you run your marketing campaigns on yet another channel.

GetResponse Web Push Notifications setup.

They're great for ecommerce businesses and publishers who want an alternative method of communication that will work even if the user isn't actively checking their inbox.

They have a high response rate and definitely something you want to ignore, especially since most marketers don't use them yet.

AWeber:

AWeber also offers an ideal web push notification tool for anyone who owns a site and wants to reach their audience through another channel.

You can use it to drive traffic to your site, promote your new items, or announce new sales promotions.

Verdict:

If you want to use web push notifications to keep your audience engaged and up to date, both platforms are a good choice.

The main difference between the two is that GetResponse web push notifications can also be initiated through marketing automation workflows, while AWeber only offers instant sending.

15. Pricing

GetResponse:

GetResponse offers three different pricing tiers as well as an Enterprise plan, making it easy to find a solution that meets your needs.

The Plus plan is the most popular. But you can choose the one that works best for you based on how many people are on your list and how many features you need:

GetResponse pricing overview.

You can also save a lot of money if you decide to buy a one or two year plan.

A one-year plan will get you 18% off, while a two-year plan will reduce your bill by 30%. There is also a special discount for non-profit organizations.

The best part? You can try GetResponse before you buy with our 30-day free trial.

AWeber:

AWeber offers two different pricing plans.

They offer a "free plan" that gives you limited access (like having only one list) for your first 500 subscribers for free.

Their lowest price point starts at $ 19 / month for up to 500 subscribers. As your number of subscribers increases, the prices increase in increments:

AWeber pricing.

Verdict:

AWeber's pricing is based solely on the size of your mailing list. So, in their Pro plan, you have access to all of their features.

GetResponse pricing is based on the size of your email list, but it's also divided by the variety of features you want to access.

However, if you want to send emails and much more like building an engaged contact base through the use of landing pages, listing funnels, or Facebook ads, for example, the GetResponse Basic plan is right for you. more affordable and offers more value.

The GetResponse Plus and Professional plans come with plenty of other features and tools, such as unlimited sales funnels, paid webinars, and on-demand webinars, but these plans are still only slightly more expensive than AWeber while still offering great value. ton of extra value.

Since GetResponse eliminates the need for many additional tools for your webinars, paid ads, social ads, web push notifications, live chats, or funnels, it offers a better deal than AWeber.

GetResponse vs AWeber: full feature comparison

AWeber vs GetResponse: Conclusion

As with any tool comparison, choosing the right one depends on what you need for your business.

But before you make an investment, compare the functions of each tool and select the email marketing provider that best suits your needs.

That's why we've put together this comparison to make it easy for you to make an informed decision and choose the right email marketing software for your specific needs.

So take your time to make the right choice.

And if you've already made up your mind and want to try GetResponse, you can sign up for free for 30 days using the button below 🙂

Sign up for GetResponse free trial today

Author's Note: This comparison is accurate as of October 26, 2020. We do our best to keep it as accurate as possible, and we check it regularly, however, if you want to familiarize yourself with our competitors' offerings, you should check it on their site official or contact their representatives.

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