ClickFunnels vs. GetResponse Feature, Pricing Comparison: Which One’s Better For You?

Today is the best day to bring anything to market because of all the technology we have.

But one of the hardest decisions to make is choosing the right tools for marketing. And if you're reading this, you've narrowed your choices down to two options: GetResponse or ClickFunnels.

ClickFunnels vs. GetResponse Feature, Pricing Comparison

If we helped you make the decision, we would tell you to go with GetResponse! And for obvious reasons: We believe our full service suite is a powerful choice for teams that need email marketing capabilities and want additional features like webinars, landing pages, notifications. web push, chats and social media tools.

Unfortunately, the decision is not up to us; it's up to you - that's why this list will help you.

This article will compare the features and prices between GetResponse and ClickFunnels so that you can choose the one that's right for you.

1. Any A/B testing features available?
2. What about inbuilt templates?
3. What does their marketing automation look like?
4. Conversion funnels, anyone?
5. You need autoresponders, which tool has it?
6. What about webinars?
7. What’s pricing like with these two products?
8. Which one makes it easy to build landing pages?
9. Which one lets you do segmentation?
10. What about customer support?
11. Which one helps you run Social media and Google ads?

GetResponse vs ClickFunnels: Full feature comparison

Wrapping Up

To give you the best overview, we'll go through each key feature one by one. But if you're in a rush, here's a quick table that recaps the features included in each platform.

1. Any A/B testing features available?

GetResponse:

Let's start with A / B testing, an important feature that tests your marketing efforts to find out which campaigns are working.

Our A / B testing capabilities do the basics, like running tests on subject lines, titles, and forms.

An example of A/B subject line testing using GetResponse

But what sets GetResponse apart from other tools is that it also lets you test smaller parts of your marketing campaigns, like colors, call-to-action buttons, and even navigation elements to see. if they have an impact on your conversion rates.

Creating a second landing page variant in GetResponse for quick AB testing.

Unlike other marketing tools, GetResponse also allows you to test up to five items at a time, so you can get a better idea of ​​which are the most effective without running multiple tests.

Once testing is complete, GetResponse also selects the best performing features for your campaign and automatically implements them. Every email sent after testing will contain a mix of the most successful items that will give your campaigns a better chance at conversion.

ClickFunnels:

ClickFunnels also allows users to run split testing on:

• Landing pages
• Headlines
• Copy text
• Call-to-action buttons
• Images

ClickFunnels Split Testing feature.

Like GetResponse, ClickFunnels automatically tracks top performing items and keeps all data in an A / B test dashboard. There you can see the data for each test like:

• Pageviews
• Conversion rates
• User behavior

While ClickFunnel's A / B testing capabilities are anything but basic, there are still some limitations compared to GetResponse. For starters, you can only test two models at a time, not five.

And since ClickFunnels doesn't have its own email marketing tool (you must be signed up for its premium plan to access the Actionetics integration), any email A / B testing you perform will be useless if you use the cheapest software plan.

Verdict:

Both platforms offer plenty of AB testing features that will help you optimize your marketing communications and sales funnels.

Want to try it out for yourself? You can test GetResponse for free for 30 days. No credit card needed.

2. What about inbuilt templates?

GetResponse:

GetResponse Landing Page templates.

GetResponse aims to make your marketing job easier, which is why we are augmenting with a huge library of professionally presented templates that you can use to set up your emails, landing pages, funnels, or even network ads. social.

Now, these are no ordinary marketing models. They're generic to ensure maximum deliverability to your subscriber's inbox, and we've tested them time and time again to make sure they're responsive on any device, from mobile to office.

They are also easy to customize. Our drag and drop builder makes it easy to edit images, call-to-action buttons, and images in a template without any coding.

Here is an example set of templates that you can use across multiple channels in GetResponse:

GetResponse funnel template for coaching businesses

ClickFunnels:

ClickFunnels also has an impressive library of templates divided into free and premium sections.

They're organized by "funnel" type, which means they're geared toward sales pages, order pages, and payment pages rather than general newsletters or marketing emails.

ClickFunnels marketplace for various templates.

The templates are also fully optimized for each platform, and you can use ClickFunnel's drag and drop builder to change the text, colors, and images for each template.

Unlike GetResponse, the drag and drop builder only allows you to edit models in defined columns and rows, which can limit the control you have over models.

Verdict:

Both tools offer extensive galleries of models.

GetResponse templates offer more variety, you can set up emails, landing pages, funnels, forms, and social media ads in minutes using the out-of-the-box templates.

ClickFunnels, on the other hand, offers more funnel designs some of which are free.

3. What does their marketing automation look like?

GetResponse:

GetResponse's marketing automation tools have everything you need to kick off a series of welcome emails for subscribers, invite people to a webinar, or create professional landing pages - right out of the box. box.

We believe we've made it as easy as possible for everyone from small businesses to freelancers to set up an automated marketing campaign quickly and easily.

Say you want to set up a drip email sending sequence to nurture your new prospects. You can do this easily by using our intuitive autoresponder tool which has this neat calendar view:

Calendar view in GetResponse Autoresponders

What if you wanted to set up something more "complex"?

For example, you want to entice a website visitor to return to their abandoned cart. You can use a predefined workflow to map out an autoresponder that will automatically send them a follow-up email to remind them that they still haven't checked out!

GetResponse marketing automation workflows

Of course, you can also build marketing automation workflows entirely from scratch.

ClickFunnels:

ClickFunnel does not have marketing automation features such as workflow builders, pre-designed workflow templates, and abandoned cart emails.

So if you want to create email campaigns and tracking sequences, you need to upgrade to the Platinum plan at $ 297 / month to access the Actionetics integration.

Verdict:

If you want to run automated marketing campaigns in one tool, GetResponse is the right choice.

If, however, you don't mind paying extra for additional integrations to manage your marketing communications, you can choose one of the solutions.

4. Conversion funnels, anyone?

GetResponse:

GetResponse's conversion funnel combines several tools into one and makes it easy and cost-effective for marketers to track each campaign from start to finish.

If you're new to creating funnels, we've created templates to help you through every step of a campaign, including: 

• Landing Pages
• Stores
• Facebook Ads
• Instagram Ads
• Social Ads creator
• Sales pages
• Payment processors
• Follow-up/abandoned cart emails

Here's how the conversion funnel works.

If you create a webinar, you can track everything from registration numbers and attendees to the overall campaign success rate.

All you need to do is add templates at each stage of the funnel, like the webinar landing page and autoresponder emails. Then GetResponse will automatically track conversions to see the success of each campaign step.

This is what a completed funnel looks like: 

How GetResponse's Conversion Funnel Work

ClickFunnels:

ClickFunnels offers two methods for creating funnels:

• Classic Funnel Generator: When you select a goal, choose a funnel type and create your funnel.
• Funnel Cookbook: in which you select a predefined template created by ClickFunnels.

Conversion funnel options in ClickFunnels

For example, if you choose the Funnel Cookbook, all you have to do is select your industry, the type of funnel you are looking for and the objective of your campaign, and ClickFunnels will select the funnel you want. he thinks he's the best for you.

While ClickFunnels' conversion funnels are very similar to GetResponse (both tools have sales and webinar funnels as well as pre-designed templates), you can only edit emails in ClickFunnels if you pay for the premium plan. .

Verdict:

ClickFunnels is all about its funnel builder and it's visible through the variety of funnels you can create with it. While the builder is great, it does require a significant investment on your part if you want to promote it through additional channels like webinars, chats, or web push notifications.

GetResponse Funnel Generator is more intuitive to use and offers a wider variety of out-of-the-box marketing communications tools. That said, on the model side, it is slightly behind its competitor.

5. You need autoresponders, which tool has it?

GetResponse:

Autoresponders are a must-have tool for marketers - and we're glad ours is packed with features.

You can set up a welcome series that is automatically sent to your new followers to say hello and introduce them to your brand. But there is much more you can do than that.

Autoresponders allow you to track website visitors with abandoned carts, remind subscribers of an upcoming webinar, and announce a new product feature - all without manually sending the emails yourself.

You can watch a quick overview of this GetResponse’s autoresponder can do here. 

ClickFunnels:

ClickFunnels' auto responder feature is called “Tracking Funnels”.

As in GetResponse autoresponders, you can set up follow-up funnels to send autoresponders to all new subscribers who subscribe to specific mailing lists that you create.

And subscribers who are not in your selected lists will not receive your autoresponders.

Verdict:

If you want to set up drip email campaigns and standard email sequences, you can use either tool.

Both offer a solution that works well, but if you're looking for something simple to use, the GetResponse Calendar View might be the right choice for you.

Related articles:

1. Best email marketing services for 2024

2. ActiveCampaign vs. GetResponse

3. AWeber vs. GetResponse 

6. What about webinars?

GetResponse:

Webinars are an important part of a marketer's toolkit - and GetResponse webinar software makes getting one up and running quickly and easily.

GetResponse Webinars.

You can use the webinar tool to set up free and paid live webinars and then even turn them into on-demand webinars that you can use for your Evergreen campaigns.

Since your mailing list is in GetResponse and you use it to launch your webinar, each lead collected during the webinar will automatically be added to your existing list. Once it's there, every prospect can be nurtured using the welcome email series (once you've set it up).

Plus, every webinar you create using GetResponse will also give you access to features like:

• Interactive whiteboards
• Screen sharing/interactive chat room
• Recording (so you can remarket the webinar once it’s over)
• Q&A session
• Payment gateways
• Moderated chat
• Multiple hosts

Not only can your webinars start a conversation with people, but you can also sell products directly to them.

ClickFunnels:

ClickFunnels does not offer any webinar functionality at this time.

Verdict:

If you want to run webinars as part of your sales funnel and not have to pay extra for an external solution, you'll want to go with GetResponse.

And if you don't mind using an external tool to generate leads and conversions with webinars, both solutions integrate with all popular platforms.

7. What’s pricing like with these two products?

GetResponse:

GetResponse is for everyone from freelancers to small businesses to businesses, which is reflected in GetResponse pricing.

It is divided into four levels: Email Marketing, Marketing Automation, eCommerce Marketing and Max.

Pricing Plan GetResponse

The price of using GetResponse depends on how many subscribers you have on your list, but if you want to use the Marketing Suite, Facebook Ad Builder, and Autoresponders, the Email Marketing has you covered for $15.58/month/user.

If you need to use more in-depth features like GetResponse's sales funnels, webinars, and automation builder, the Marketing automation plan is priced at $48.38/month/user.

And if you're not sure which plan is right for you, you can take a test drive with GetResponse with our 30-day free trial.

The best part is, if you like GetResponse, they will give you a discount for signing up for at least a year. Purchasing a one-year plan will get you an 18% discount, and you'll get a 30% discount if you sign up for a 2-year plan.

ClickFunnels

ClickFunnels only offers two pricing options: ClickFunnels startup, or pro.

The cheapest tier, ClickFunnels startups, costs $81/month and lets you build unlimited marketing funnels and access pre-designed funnels and templates, more mentioned above.

If you want access to Actionetics and Backpack integrations as well as unlimited funnels and pages, you will need to pay for the Pro plan at $248/month.

ClickFunnels offers a 14-day trial, so you can see if the tool is right for you.

The biggest choice between GetResponse and ClickFunnels will depend on your budget.

Verdict:

GetResponse is definitely cheaper when it comes to pricing.

The difference becomes even more evident when you count in all the additional tools you want to use to promote your funnels.

GetResponse comes with webinars, live chats, web push notifications, social media ads, landing pages, and marketing automation out of the box - saving you an extra chunk of your budget.

8. Which one makes it easy to build landing pages?

GetResponse:

GetResponse's landing page library offers over 100 different templates.

Landing page templates in GetResponse.

Like GetResponse's messaging and webinar tools, all you have to do is choose a landing page template that meets your needs, then customize it using the drag-and-drop builders.

You can edit basic things like images and text, but you can also add things like checkout integrations so that customers can purchase products from the landing page itself.

The landing page builder also allows you to add features like: 

• Content blocks for images, video, text, and buttons.
• Static and pop-up forms.
• Webinar registration forms.
• Countdown timers.
• Social sharing icons.
• Custom-code elements using HTML, CSS, or Javascript.

Like GetResponse's messaging and webinar tools, all you have to do is choose a landing page template that meets your needs, then customize it using the drag-and-drop builders.

You can edit basic things like images and text, but you can also add things like checkout integrations so that customers can purchase products from the landing page itself.

The landing page builder also allows you to add features like

9. Which one lets you do segmentation?

GetResponse:

GetResponse's segmentation tool lets you create personalized, highly targeted emails that make your subscribers feel like you're talking to them one-on-one.

An example of searching for contacts in GetResponse

GetResponse tracks the emails your readers open, the links they click, and the campaigns they convert.

Based on this information, you can then segment them into categories and target them with personalized offers or content that they will be more likely to read.

For example, you can segment subscribers who bought a product on Thanksgiving Day or Black Friday and target them with your Christmas offers if you think they're more likely to buy.

GetResponse also uses lead scoring to monitor those on your list who are most involved in your marketing efforts. This prospect score will be displayed for each contact on your mailing list:

ClickFunnels:

ClickFunnels also offers tags and segmentation features so that you can target certain people on your list.

Using tags like location, age, or gender, you can use ClickFunnel's drop-down list to segment certain people on your list:

Once you've segmented your subscribers, you can add them to a sales funnel or target them with a campaign.

Unlike GetResponse, ClickFunnels doesn't track every subscriber's engagement. It also doesn't add GDPR consent fields to its signup forms, which could cause you headaches if you plan to market in countries within the European Union.

Pro tip: Confused about what you need to do to be GDPR compliant? Here's all you need to know.

Verdict:

GetResponse is more of a comprehensive platform and segmentation is at the heart.

In ClickFunnels, you can still segment your audience, but it takes a few more steps.

Related articles:

1. Sendinblue vs. GetResponse
2. ConvertKit vs. GetResponse
3. GetResponse vs. Drip comparison

10. What about customer support?

GetResponse:

We're here to help our customers - 24/7.

You can also choose how to talk to us. If you would like to speak to an expert via live chat, you can contact anytime and one of our agents will be there to help. The same goes for our email support, which is also available 24/7.

We also offer Slack and phone support (for MAX customers), and strive to eliminate language barriers by offering support in 8 different languages.

If you are a GetResponse MAX customer, you will also have a dedicated account manager to help you integrate and optimize your marketing campaigns.

ClickFunnels:

ClickFunnels has a truly impressive knowledge base available to its users if they are willing to independently troubleshoot issues.

Like GetResponse, ClickFunnels also offers 24/7 live chat support for its customers, but it doesn't offer email, Slack, or phone support - unless you pay extra.

They also only offer “priority” support to customers on their more expensive plans.

Verdict:

GetResponse and ClickFunnels provide good quality real-time support.

If English is not your native language, you can opt for GetResponse as it offers support in 8 languages ​​and our platform is localized in 26 languages ​​in total.

Read more: 5 Best ClickFunnels Alternatives – Thorough Review

11. Which one helps you run Social media and Google ads?

GetResponse:

Launching a successful social media or Google Ad campaign can be a lot of work if you have to start from scratch.

That's why we created our Social Ad Builder app.

You can use the tool to customize pre-made templates, add your own images, and end up with a Facebook or Instagram ad that looks like it was professionally designed.

Social Ads Creator

Once the ads are personalized, you can create a social media campaign by selecting your audience and setting your budget from the GetResponse dashboard.

It is so easy!

And if you want to create Google Ads, we offer you our Google Ads tool. You can access it from the GetResponse dashboard and, once your Google Ads account is integrated, use it to personalize ads, select your target audience, and set your budget.

Google Ads Creator

Then, hit publish. Easy!

ClickFunnels:

ClickFunnels does not offer social media and Google ad functionality at this time.

Verdict:

This one is easy. If you want to serve social or paid ads directly from the same dashboard as your email list, GetResponse is the obvious choice.

GetResponse vs ClickFunnels: Full feature comparison

ClickFunnels vs GetResponse Feature Comparison

Wrap

There are hundreds of marketing tools. This makes it difficult to decide which one is the best for you.

The best way to decide is to do your research and compare the tools against each other. Not only will the right tool fit your budget, it will also offer the features that are most important to you.

Only then can you launch the marketing campaigns you want and nurture your customers the way they deserve.

Now that you've read this detailed comparison, the choice is yours: GetResponse or ClickFunnels?

And if you've already made up your mind and want to give GetResponse a try, sign up for a 30-day free trial. No credit card needed.

Sign up for the free trial of GetResponse today

Author's Note: This comparison is accurate as of February 9, 2021. We do our best to keep it as accurate as possible, and we check it regularly, however, if you want to familiarize yourself with what our competitors have to offer you should check it on their official website or contact their representatives.