4 Best Mailchimp Alternatives in 2022 - Free and Paid Internet Marketing Software

4 Best Mailchimp Alternatives

Are you looking for a perfect and best alternative to Mailchimp? Mailchimp is a popular email marketing service, and it was once an industry favorite for small and large businesses to use with this online marketing software.

But, you know that Intuit, a financial software company, acquired Mailchimp. This means a lot of changes are coming, many Mailchimp customers love small and large businesses or businesses looking for the best alternatives to this online marketing software.

As you're reading this article, that means you're currently using Mailchimp, but it doesn't meet your needs.

Or maybe you’re not very happy about getting them from Intuit?

Looking for something better, more cost effective and more functions and features.

Don't get me wrong, Mailchimp is a great product. It is one of the pioneers in the field of email marketing service. But over the years it has become a giant old dinosaur that brings you more pain than pleasure.

Luckily, you don't have to spend dozens of hours and energy trying to find the perfect Mailchimp option.

We've done the heavy lifting for you. We've gone out, tried and tested the four best Mailchimp options on the market.

We used each tool for about a week and got to know the software inside and out.

The options tested are:

GetResponse
MailerLite
ConvertKit
AWeber

In this article, we'll share in-depth reviews and thoughts on each of these Mailchimp alternatives.

We even went a step further and, unlike other related review articles, we rated each product against certain criteria. This will help you easily compare multiple options and find the right one for you.

The criteria we used are:

Ease of use
Email deliverability
Customer Support
Feature Score (How feature-rich some platform is compared to the others)
Pricing

We'll find the best Mailchimp option for you right away!

If you don't have time to read our in-depth reviews across all platforms, you can check out the Overview section below.

Table Of Contents on Review of Mailchimp Alternatives

Mailchimp alternatives: overview of the best email marketing platforms
Mailchimp overview
GetResponse – all-in-one marketing solution
MailerLite – easy-to-use email marketing platform
AWeber – perfect for small businesses
ConvertKit – built for online creators
A final comparison of the four best Mailchimp alternatives in 2021
What’s the best Mailchimp alternative for you?

Overview of the best email marketing platforms - Mailchimp Alternatives

Overall comparison

Mailchimp Overview

To help us understand Mailchimp alternatives, let's take a quick look at Mailchimp itself.

As we all know, Mailchimp is one of the most popular email marketing solutions out there.

It lets you create landing pages, acquire email subscribers, and send a variety of email campaigns to your users.

But because Mailchimp has been in the market for so long, it's grown into a massive, solid, and complex platform.

Therefore, Mailchimp is not for everyone.

The six biggest downsides of Mailchimp

Opinions on Mailchimp vary. Many people like the product as a whole, but many others don't.

Here are some common issues with Mailchimp that other users have reported and confirmed (after testing):

If you’re importing an email list you’ll need to re-confirm it – Using double dialing is certainly good list management practice, but if you've already collected user consent from your subscriber, there should be no need to do so again. If you move your list from another email marketing service, it can cost you a lot of your email database (not everyone clicks the verification link).
Affordable at the beginning but expensive once you grow – Mailchimp is often the most important tool when you're just starting out. It is integrated across multiple platforms and offers a free account. But if you want to use their support team or even schedule your newsletter in advance, you have to choose one of the paid plans – and they will get expensive as your list grows.
You can’t build excellent funnels with its landing page builder – The Mailchimp landing page builder is pretty simple. There aren’t many customization options, and integrating all the elements into a campaign is quite challenging.
Strict email sending limit – Mailchimp limits the number of subscribers to your lists, and it doesn't hurt. However, this also limits the number of emails you can send per month. Under the basic plan, you can send up to 10 emails per subscriber. For some, that might be enough, but if you're in a particularly fast-paced business, it might not be enough.
Slow customer service – We’ve got a response to our customer support issue in something over two days.
Slightly outdated email designs – If you use free email templates and templates, it can be difficult to choose a template that looks modern and matches your brand. And if you want to code your model custom, you need to purchase the Standard Package.

These are Mailchimp's six main and most frustrating flaws. Of course, as with any product, many other things don't work exactly the way we want them to, but let's not be small here.

On the other hand, let's look at the benefits of Mailchimp.

Mailchimp’s advantages

The purpose of this article is to give you the most honest reviews on all Mailchimp options and the state of the email marketing software industry.

So let's not be too critical of Mailchimp. It also offers good things and has some advantages.

So what does Mailchimp do right?

200+ integrations – With over 200 integrations, it’s easy to integrate your Mailchimp account into your existing workflows and start using it right away.
Simple email design – Although the existing templates are pretty basic and outdated, it’s effortless to design your emails with its drag-and-drop editor.
Great for small local businesses – Mailchimp’s free plan is great for small local businesses. It has everything you need to start with email marketing.
Simple mailing list setup – Although many features are hard to use, it’s very easy to set up your mailing list and send your first email campaigns.

Mailchimp’s pricing

Mailchimp has a free plan that lets you have 2,000 users on your list and send up to 10,000 emails per month. Although the free plan is pretty straightforward, it's great for people who are just getting started and want a simple tool to submit their campaign right away.

The minimum pricing plan starts at $9.99/month for up to 500 contacts.

If you start with the free plan, have 2000 contacts, and subscribe to the basic plan, expect to start paying $30.99/month.

The Standard plan, up to 25,000 contacts, costs $230/month.

Now that we understand Mailchimp, let’s analyze the best Mailchimp options on the market.

Mailchimp’s score

GetResponse – all-in-one marketing solution

We are well aware that it is our tool, and we do not want to brag about it. The idea of this article is to present an objective view of the best Mailchimp options.

GetResponse is one of them, but we use an objective approach for all reviewed tools, including ours. We also discuss the cons and pros of GetResponse.

Let's get back to the subject.

GetResponse is an all-in-one marketing solution for small, medium and small businesses.

It has everything you can imagine so you can create frictionless sales hoppers, grow your newsletter, and send a variety of email campaigns.

So we dive into GetResponse.

GetResponse Email Marketing Software Dashboard

Seven advantages of GetResponse over Mailchimp

Unlike Mailchimp, GetResponse is an all-in-one platform that offers you more functionality.

With GetResponse, you can interact with customers on a variety of channels:

Email
Google & Facebook ads
Landing pages/sales pages
Web push notifications & popups
Webinars
Chats

and others.

Mailchimp offers some of these channels, but the difference is that GetResponse implemented all of this more intuitively.

In other words, GetResponse makes it much easier to create landing pages, get subscribers, and create autoresponders or email campaigns than Mailchimp.

Here are the most significant benefits of GetResponse:

Ease of use – GetResponse aims to deliver the best UX possible. We make sure that with our product, you become a marketer superhero.
Robust platform – GetResponse has you covered through every step of your journey, from the essential email campaigns to creating complex sales funnels that bring immense conversions.
Excellent customer support – When we reached out to our customer support reps through live chat without them knowing it’s us, we got a response in less than 1 minute.
Multi-language support – The platform’s available in 26 languages, so if English isn’t your native language you can still launch effective marketing campaigns with ease.
Optimised for getting more sales – GetResponse includes a unique feature we call conversion funnels. It allows you to create an entire sales funnel from getting traffic through paid ads and from getting subscribers to growing subscribers with various autoresponders, transactional emails, or regular email campaigns.
Unlimited emails – Unlike Mailchimp, GetResponse allows you to send an unlimited number of emails to your subscribers, regardless of the package or list size you choose.
Cost-effectiveness – GetResponse offers you more features than Mailchimp, and in addition, it is also more cost-effective. That is, you get more but pay less than Mailchimp.

GetResponse’s shortcomings

Somewhat hard to use for enterprise companies – When GetResponse helps you grow your sales and you have multiple listings, audiences, and channels, sometimes the interface can be a little confusing. But on the brighter side, our customer service representatives are always ready to help, and if you choose a MAX account, you’ll get your own account manager.
Fewer integrations – although GetResponse includes many features inside the tool, sometimes you also want to integrate with external platforms. Compared to Mailchimp, it offers slightly fewer integrations from the pack (just over 120), but you can still connect it to major providers using APIs or integration connections like Zapier or Piesync.

GetResponse’s pricing Plan

GetResponse recently announce FREE Plan (Free Forever) , and you can also start using it with a 30-day trial without a credit card.

Paid plans start at $15.58 per month for up to 1,000 subscribers and up to $97.58 per month for a professional package.

In terms of things, a plan with the same number of features as Mailchimp (or maybe even more) costs $179 a month for up to 25,000 people, while Mailchimp costs $230 a month.

GetResponse’s score

GetResponse’s overview as a Mailchimp alternative

Here are the main differences between GetResponse and Mailchimp:

Unlike Mailchimp, GetResponse doesn’t have a free plan, but it comes with a 30-day free trial with no credit card required.
GetResponse offers you more features for a more cost-effective price.
GetResponse accompanies you all the way. It lets you build a full funnel with landing pages, ads, lead magnets, autoresponders, event emails, webinars, and email marketing campaigns. On the other hand, Mailchimp (although it also supports many of these features) does a decent job mostly in email marketing.
GetResponse has a more frictionless and easy-to-use product. Customer support is quick, efficient, and helpful.
It supports multiple languages, so if English isn’t your first language you can change the dashboard settings to what feels more familiar and gives you more confidence in running your campaigns.

Who should use GetResponse?

GetResponse is for you if you're looking for an all-in-one, easy-to-use marketing toolkit that will help you build your entire sales/marketing funnel and increase your sales, whether you're just starting out or an established business. business.

You can use GetResponse FOREVER FREE >>Click Here<< Credit Card Not Required

You can read: GetResponse vs. Mailchimp

MailerLite – easy-to-use email marketing platform

MailerLite is another Mailchimp alternative that allows you to create stunning email marketing campaigns and engage with your users.

MailerLite’s advantages

It’s simple to use – It’s called lite for a good reason. MailerLite is extremely easy to use, which makes it perfect for beginners.
A ton of learning resources – MailerLite provides you with a lot of resources you can use to take your email marketing game to the next level.
Plenty of integrations.

MailerLite’s shortcomings

Sometimes, it can be a bit buggy – Pages sometimes take more than a minute to load; You may need to wait a few minutes before your campaigns are successful. We also found the landing page builder a little slower.
Customer support isn’t perfect – While we didn’t have any problems ourselves, other users have reported that the support team sometimes didn’t address issues and problems at all.
Email editor missing some key features – The editor looks modern and intuitive, but it lacks some key features that make your email work. These include previewing your inbox or checking spam, both of which are available in GetResponse, for example.
It doesn’t include a lot of templates – MailerLite is a really simple version of an email marketing tool. Therefore, it does not have many predefined email or landing page templates that you can use.

MailerLite’s pricing

MailerLite's pricing is quite straightforward. There are only two plans: free and premium.

The Premium plan supports most other options (although it still lacks some of the features included by GetResponse, for example)

However, MailerLite is the most cost-effective Mailchimp option we've evaluated, likely due to its simplicity.

This makes it perfect for small businesses on a tight budget, and email marketing is not the primary channel with customers.

If you have 25,000 people on your list, expect to pay $120/month.

MailerLite’s score

MailerLite’s overview as a Mailchimp alternative

MailerLite's biggest advantage over Mailchimp is that it gives you more features in a free plan than Mailchimp.

On the other hand, although Mailchimp is very slow, its features like landing pages work better than MailerLite.

In short, if you're on a very tight budget and email marketing isn't your main channel, MailerLite is the right choice.

AWeber – perfect for small businesses

AWeber is another attractive alternative to Mailchimp. It is best suited for small businesses, entrepreneurs, bloggers, podcasters, and any other online content provider looking to grow their business.

AWeber’s advantages

Easy to use – The interface is user-friendly, not quite like ConvertKit and GetResponse, but easy enough for beginners in email marketing. Registration is smooth and getting started is effortless. Plus, their drag-and-drop email builder is intuitive and straightforward.
Excellent customer support – During testing, we communicate with a fast and responsive customer support team, which is a big plus for this type of software. If you are stuck with an obstacle, you will appreciate this.
Smooth learning experience – Learning the basics is again effortless. AWeber also made sure that training your team members doesn’t stop you.
Neat blog broadcasting feature – This feature allows you to transform your blog posts into newsletters and automatically send them to users on your mailing list.
Landing pages – AWeber has landing page templates that are customisable and responsive. A bonus here is that they are also suitable for SEO.
Many available integrations – AWeber has a massive number of integrations, which is appreciated.
Affordable pricing – Starting at $19/month, AWeber is excellent for small businesses just starting with email marketing.

AWeber’s shortcomings

Fewer functionalities and options – This is why AWeber is mainly suitable for small businesses and entrepreneurs. If you are an experienced marketer and your business has high requirements for communicating through different channels, this tool probably won't meet your needs.
A/B testing – At the moment, you can only do A/B testing for emails, but not for landing pages or marketing automation.
Email optimization – The email editor works well, but it doesn't give you more insight into how your campaign will change in users' inboxes. Since there's no spam check or inbox preview, you're not always 100% sure that your campaign will look the way you want.
Limited campaign interface – The campaign interface is somewhat limited, and it doesn’t allow you to use tags and triggers.
Limited personalisation – This may be a bigger issue for experienced marketers who want to provide a unique experience for every user. There is not much room for customization and diversity in AWeber.

AWeber’s pricing

As you can see, the default pricing plans allow up to 25,000 subscribers, and if you want to go further, you need to contact them and request a custom quote plan.

AWeber’s score

AWeber as a Mailchimp alternative

AWeber is a great alternative to Mailchimp as they offer similar features. AWeber is also a bit easier to use than Mailchimp.

AWeber can be more expensive, but sometimes it's better to pay a little extra money to have more options. For example, AWeber offers more templates. However, keep in mind that Mailchimp lets you schedule your email from scratch (on paid plans). Mailchimp also offers more detailed and advanced segmentation options.

After all, it all comes down to what you want and need most. AWeber is ideal for beginners without technical knowledge, while Mailchimp is the right choice for more experienced technical users.

ConvertKit – built for online creators

The 4th Mailchimp options we tested are ConvertKit.

ConvertKit is a powerful email marketing software similar to Mailchimp and aimed primarily at content providers. It mainly aims to empower ordinary people to earn money from their passion, start projects they can market, grow their business and grow their email lists.

Basically, if you're a blogger, YouTuber, podcaster, marketer, or someone who wants to make money online by marketing your next interest rate, this might be right for you.

Like other Mailchimp alternatives, with ConvertKit you can:

Build email lists.
Create sign-up forms
Send personalized emails (+ drip campaigns)
Design landing pages

Let’s look into the details of its abilities.

ConvertKit’s advantages

It’s simple to use (aside from occasionally having to alter your email template with an HTML code and not having a real drag-and-drop email editor), it’s easy to get started. The navigation doesn’t slow you down or make you unsure about whether or not you’re following the steps correctly. Everything is clearly laid out and intuitive to use.
Excellent customer support – Although we didn't really have any particular issues, we tested the ConvertKit support team and got a quick response and full answer to our question from them! This is a big plus in our book. Too bad it's only available by email.
In-depth learning experience – Immediately after logging in, the navigation bar allows you to access customer support, documentation, community, and even a free course that thoroughly explores the use of ConvertKit as a beginner.
Personalised onboarding – From the start of your registration, you will be asked a few questions that will later tailor your deployment experience. During our test, we configured our website to be in WordPress, and when we were greeted on the homepage, the "getting started steps" were customized to WordPress integrations and other settings. that we provided when you registered.
90+ integrations available (although some of them will require copy-pasting an HTML code) – integrations are not something you should worry about.

ConvertKit’s shortcomings

More costly than its competitors – Starting at $29 a month, the price is hard to justify if you don’t make money from your audience or your business doesn’t generate revenue when there are options that offer similar unless better features at a lower cost.
Lack of A/B testing features – Currently, ConvertKit only allows users to send A/B test emails. Almost a percentage of your subscribers are randomly selected from your list and given one or more topics, and then you can compare their effectiveness and results. We really want to see more advanced shared testing features.
ConvertKit ecommerce isn’t available in all regions – It also lacks certain functionalities since it’s still in the middle of its development process.
Email templates are all text-based – They lack a visual builder; thus, it can hinder your results. Other alternatives on the list provide a visual builder that allows you to be as creative as you want.
Poor reporting system. The available summaries include the average open rate, average click rate, number of new subscribers, and the number of people who have unsubscribed. In our opinion, this will hardly provide deeper insights into what the issue might be and how to resolve it.

ConvertKit’s pricing

As already mentioned, their plans are not the most affordable on this list. The Creator plan starts at $29 per month and increases as you surpass 1,000 subscribers. The price hike can get quite steep as you start climbing the popularity ladder.

Additionally, its Creator plan doesn’t offer:

Facebook custom audiences;
A Newsletter Referral system;
Advanced reporting.

To unlock these features, you’ll have to opt for the “Creator Pro” package, which is double the price.

If you have 25,000 subscribers, expect to pay $199/mo for the basic plan and $279/mo for the Pro plan.

ConvertKit’s score

ConvertKit overview as a MailChimp alternative

It's no surprise that ConvertKit performs better than Mailchimp, given the many features tested. But this has a price.

Although you can use Mailchimp for free, its standard plan only offers $15 per month. In our experience, a website builder is slow, the interface can often be flawed and frustrating, and its customer support isn't the best. With all of that in mind, if you can afford to pay double the contract price, you'll get more out of it.

ConvertKit is best suited for digital content producers, people selling courses, e-books, and other digital products.

Read more: GetResponse vs. ConvertKit

A final comparison of the four best Mailchimp alternatives in 2021

Here’s the final comparison table:

What’s the best Mailchimp alternative for you?

Based on a four-week study and testing of four different Mailchimp options, we came to the conclusion that each product is perfect for a specific group of people.

So:

If you’re on a very tight budget and email marketing isn’t the most crucial channel for you, go with MailerLite.
If you’re an online creator but you have a big budget, go with ConvertKit.
If you’re a small business (mostly brick and mortar) looking to engage with your audience through email, then AWeber is the right choice for you.

And,

If you're a small or medium-sized business, online business, or creator looking for an all-in-one marketing toolkit that lets you build sales funnels, get subscribers, and create various auto-response or regular email campaigns, then GetResponse is for you.

>>Start GetResponse with FOREVER FREE Plan<<

No credit card needed.

Author’s note: This comparison is accurate on June 10, 2021. We will do our best to keep it as accurate as possible and review it regularly, but if you would like to check out our competitors ’offer, check it on their official website or by contacting their representatives.