GetResponse vs. Brevo (Updated 2024) Which One is better?

Choosing the right email marketing tool to invest in is a difficult task.

And since you're reading this, you're probably switching between two choices: GetResponse vs Brevo (Formerly Sendinblue).

Each of these tools has features that can help you achieve your goals; they can help you automate your marketing efforts, grow your mailing lists, and nurture your customers.

But how do you choose the right one for you?

We won't be biased and say the answer should be GetResponse. Instead, we'll outline the features of each tool so that you can make a decision based on which one is best for your business.

GetResponse vs Brevo TABLE OF CONTENT

1. Which one lets you build landing pages?
2. Where can you perform A/B tests?
3. What about their marketing automation capabilities?
4. Which platform offers conversion funnels?
5. Where can you host webinars?
6. What about the pricing?
7. Which one offers ready-made templates?
8. Where are you able to send autoresponders?
9.  Is there an option of segmentation?
10. What’s the customer support like with these two vendors?
11. Which platform helps you easily run Facebook and Google ads?

GetResponse vs Brevo: full feature comparison Table

Wrapping up 

To give you the best platform overview, we'll go through each key feature one by one. But if you're in a rush, here's a quick table that recaps the features included in each tool.

And here is a detailed description of the features of GetResponse and Brevo

1. Which one lets you build landing pages?

GetResponse

Marketers utilizing GetResponse can benefit greatly from our transparent landing pages, which are designed to be user-friendly and straightforward.

Our landing page builder allows you to create intuitive landing pages from scratch, and our library of over 100 ready-to-use templates makes the process even easier.

The landing page template library in GetResponse.

And whether you choose a template or a custom landing page, the functionality is the same - you can add elements using the drag and drop editor, add custom code, and even edit images without leaving the editor. .

The landing page creator also allows you to:

• structure your landing pages using sections,
• add content blocks for images, video, text and buttons,
• add static and pop-up forms,
• add webinar registration forms,
• add a sense of urgency with countdowns,
• collect payments through our PayPal integration,
• add social sharing icons,
• add custom code elements using HTML, CSS or Javascript,
• preview your landing page to see what it looks like on a desktop or mobile device.

Since GetResponse landing pages work with analytical tools like Google Tag Manager and Google Analytics, you'll have more control over what search engines see and you'll have a better chance of ranking in search results.

Landing pages also fit into the GetResponse puzzle. They work with everything else in the marketing suite, so you can fully integrate with webinars or product launches to grow your list and get more people into your sales funnels.

Brevo

You can also create landing pages using Brevo's drag and drop landing page builder.

Similar to GetResponse, it also features pre-built templates and an editor that enables you to construct landing pages from scratch. Simply select the items you want to add to your marketing workflow from the left menu:

Verdict: 

Although Brevo still allows you to launch landing pages, you will not have access to certain features such as webinars and funnels. These additional features can greatly improve your ability to convert visitors into customers.

Want to try it out for yourself? You can test (all premium feature) GetResponse completely free for 30 days or you can Access to Forever Free account. No credit card needed.

2. Where can you do A / B testing?

GetResponse

Knowing if your efforts are effective is a critical part of sales and marketing, which is why you should test and evaluate - using A / B testing.

With GetResponse's A / B testing feature, you can test various elements of email, webinar, and landing page subject lines to see what works and what doesn't.

However, what makes GetResponse such a great testing tool is that you can test even the smallest variables that can make a big difference in your conversion numbers. You can test A / B elements like:

• Colors
• Call-to-action (CTA) buttons
• Forms
• Navigation elements
• Images
• Headlines/content
• Layout

An example of A/B headline testing using GetResponse.

If you discover that specific color schemes or call-to-action buttons are more effective than others, you can modify other aspects of your marketing strategy to enhance conversions.

Brevo

Brevo's A/B testing feature enables you to test variables within workflows and email sequences.

You can test individual parts of your marketing workflows, like email templates and workflow combinations, to see which are the most effective.

Setting up an A/B test using Brevo.

Verdict:
The main difference between the two platforms is the specificity you can get in your tests. While GetResponse lets you test smaller variables like colors, navigation settings, and even CTAs, Brevo only lets you test workflow paths.

3. What about their marketing automation capabilities?

GetResponse

GetResponse's suite of marketing automation tools has everything you need to create successful marketing campaigns.

The main marketing dashboard has two options that you can use to get started. The “Quick Actions” menu gets you up and running with pre-defined templates and triggers so that you can easily launch professional email marketing campaigns.

If you need additional control or customization, GetResponse's full range of growth and communication tools are available through the main menu.

The GetResponse dashboard contains a navigational menu and quick actions.

Additionally, GetResponse's marketing automation workflows establish scenarios to help you nurture your leads and drive sales / conversions.

So whether your email campaigns focus on abandoned cart sequences, transactional emails, or newsletter follow-ups, GetResponse can automatically send emails for you using whatever triggers and rules you set.

For example, if a customer abandons their cart on your site or sales page, GetResponse will take over and automatically send them an abandoned cart email to encourage them to complete their purchase:

This is an example of what a cart abandonment sequence using GetResponse's Marketing Automation workflow would look like

In case you want to create your own workflow or personalize a pre-built template, you can simply use the drag and drop editor to design custom automations that align with your requirements.

Brevo

Brevo can assist you with setting up marketing automations for newsletter signups or abandoned carts as well.

Like GetResponse, the tool has a generator that you can use to build and customize automation workflows:

Brevo workflow editor.

You can also take advantage of pre-built workflow templates so you don't have to spend hours starting from scratch.

Verdict:

The main distinction is that Brevo provides fewer workflow templates compared to GetResponse. This means that your choices are restricted if you prefer to utilize templates.

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4. Which platform offers conversion funnels?

GetResponse

GetResponse's Conversion Funnel feature allows you to create a customizable and interactive funnel, where you can map out and track your conversions visually.

The tool allows you to create funnels for:

• Landing Pages
• Stores
• Facebook Ads
• Instagram Ads
• Social Ads creator
• Sales pages
• Payment processors
• Follow-up/abandoned cart emails

To get started, simply choose a template from the funnel library and fill each section with additional templates or from scratch. If you are creating a new contact list, this is what the conversion funnel will look like:

This is an instance of a basic list building funnel constructed using GetResponse Conversion Funnels.

You can build all types of funnels using this tool, from landing page conversions to email sequences and webinars.

It tracks every action of a contact from the moment it lands in the funnel.

If they click a link, open an email, attend a webinar - you'll know it. This way, you can monitor your marketing performance, change the parts of your funnels that aren't working, and optimize the ones that are.

A decade ago, tracking and optimizing marketing campaigns like this would have required a complete technology stack. However, now you can perform these tasks on a single platform with GetResponse.

Brevo

Brevo does not have a feature to create funnels at this time.

5. Where can you host webinars?

GetResponse

We are proud of this one - we were the first prominent email service provider to introduce a comprehensive webinar solution in the market.

Our tool makes it easy to create and launch webinars by giving you access to:

• Design tools and interactive whiteboards
• Screen sharing/interactive chat room
• Recording (so you can remarket the webinar once it’s over)
• Q&A session
• Moderated chat
• Multiple hosts

The GetResponse Webinar builder.

Another option available is to either host the webinar live or create an on-demand version that can be utilized in upcoming campaigns.

Brevo

Brevo's marketing suite does not provide any dedicated tools for hosting webinars.

6. What about the pricing?

GetResponse

When it comes to pricing, GetResponse has options for all kinds of businesses, whether you're a solo freelancer or a big enterprise. 

We've designed our pricing plans to be flexible, so there's something for everyone.

We offer five different plans, each tailored to different needs and budgets. While the features and pricing vary between plans, our Plus plan is the most popular choice among our users. 

Here's a breakdown of what each plan offers and how much it costs:

GetResponse Pricing Overview

If you opt for a one-year plan with GetResponse, you'll enjoy an 18% discount. And if you go for a two-year plan, you'll get an even better deal with a 30% discount.

To make sure GetResponse is the right fit for you, we offer a free account option. When you sign up, you'll have access to all our premium features for the first 30 days, so you can see for yourself if it meets your needs.

Brevo

Brevo follows a similar pricing model, offering four different plans suited to various types of organizations. 

Brevo Pricing Plan

They have a free plan with limited features, as well as Lite and Premium plans aimed at small businesses.

7. Which one offers ready-made templates?

GetResponse

With over 500 pre-designed email templates, GetResponse can give a kick-start to your marketing efforts.

Email marketing templates in GetResponse.

They are all responsive and work on any device. And the library is regularly updated to keep up with the latest design trends, so your emails will never look stale when they hit your contact's inbox.

If the pre-designed email templates in GetResponse's library don't meet your needs, you can always create your own with Email Creator. Here's a preview of the tool:

A drag-and-drop email creator in GetResponse.

With the GetResponse creator, you can:

• structure emails using sections,
• add content blocks for images, video, text, and buttons,
• save sections to use on future campaigns and product launches,
• customize emails by adding your brand’s logos, fonts, and color palette,
• add custom-code elements using HTML,
• preview your email to see what it looks like on a mobile device or in major email clients,
• spam-check your message before sending it to your audience,

Just include your text, video, pictures, and even custom code – then you're all set to send.

Brevo

Brevo comes with 60 ready-made templates.

While the tool comes with an intuitive drag-and-drop editor for customizing the templates, your choices are limited.

Read more:

GetResponse vs. ClickFunnels: Comparison

GetResponse vs. ConvertKit: Comparison

Guide to email marketing for beginners

8. Where are you able to send autoresponders?

GetResponse

GetResponse lets you create autoresponders, also known as email drip campaigns, in a quick and easy way.

You can use the tool's pre-made templates to create autoresponders for various scenarios, such as marketing or welcome campaigns. The calendar view lets you know when those emails will be delivered to your subscribers' inboxes.

Manage autoresponders tab in the calendar view in GetResponse.

However, the autoresponder feature goes beyond sending emails. It also tracks how your contacts interact with these emails and keeps this data in a file.

GetResponse can help you personalize the sending time of your autoresponders based on the contact's location and past behavior. 

For instance, if a contact usually opens your emails at a certain time or lives in a particular time zone, GetResponse can automatically adjust the sending time of your autoresponders to match their past behavior data.

Brevo

Brevo also offers an autoresponder-like function thanks to its automation, where you can create sequences from scratch or using ready-made templates.

Using the Brevo dashboard, you can select an autoresponder workflow and then customize when and where you want autoresponders to be sent.: 

Autoresponder workflow in Brevo.

Once it goes live, autoresponders can be sent automatically to new subscribers or newsletter readers.

Verdict:
The difference between the two platforms is the level of control you have over automated responses. In GetResponse, you can easily add autoresponders to any day in their cycle, without creating any additional automation workflow.

Additionally, while GetResponse intuitively collects data about when a contact opens their emails and changes sending times accordingly, Brevo doesn't, which means you'll have to make those changes manually.

9. Is there an option of segmentation?

GetResponse

Any tool that claims to be able to help you with your email marketing must have segmentation features - GetResponse is no different.

You can use GetResponse to segment your contacts based on the landing page they signed up for, the links they clicked on, the emails they opened, and even the amount spent on your products.

If you want to send a specific marketing campaign to repeat customers, GetResponse can segment subscribers based on previous purchase numbers:

Search based on ecommerce data and customer behavior.

GetResponse also intuitively tracks how your contacts interact with your emails and automatically assigns an engagement score (from 1 to 5). If they open your emails and click on links, they'll get a higher score.

This then gives you the ability to send marketing campaigns to your most engaged subscribers and increase your chances of further conversions.

Brevo

You can also segment lists using Brevo based on interactions such as email opens and link clicks.

You can do this by creating 'filters' and then adding them to your email workflows..

An email list search filter.

Verdict:
Brevo doesn't assign lead engagement scores, so you can end up guessing which contacts on your list are the most engaged.

10. What’s the customer support like with these two vendors?

GetResponse

GetResponse offers customers 24/7 support.

Customers can either speak to experts via live chat or get help via email, which is supported in 8 different languages.

And if you have an Enterprise plan, you'll even get your own account manager.

Your account manager helps you integrate, configure and optimize marketing campaigns, and is there to resolve any issues you encounter. The Account Manager also helps you analyze campaigns to identify leaks and develop ways to increase conversions and engagements.

Brevo

Brevo offers customer support with its paid plans. You can get email, phone, or priority support depending on the plan you choose

11. Which platform helps you easily run Facebook and Google ads?

GetResponse

GetResponse launched two tools to help businesses overcome the challenges of creating successful ad campaigns: Social Ad Builder and Facebook Ad Builder. Using these two authoring tools, businesses like yours can create and post ads right from the GetResponse platform.

Not only do the ads look professional, they are also tailor-made for the platforms. Images have the right dimensions and you can direct the ad directly to your intended destination URL:

Facebook ads creator in GetResponse.

After publishing the ads, GetResponse will monitor engagement, ad expenditure, and conversion rates automatically. To check the dashboard for any necessary adjustments, all you need to do is view it.

Brevo

You can also create Facebook ads in Brevo.

Using the Facebook ad builder, you can upload images, write ad copy, and associate a goal with your campaign.

Ad creator in Brevo.

Similar to GetResponse, Brevo monitors the analytics for each advertisement, enabling you to edit and enhance the campaign after it has gone live.

Verdict:

GetResponse has a library full of templates you can use to make your advertising efforts transparent. If you create these campaigns in Brevo, you will need to come up with design ideas yourself.

GetResponse vs Brevo: full feature comparison

End of The GetResponse vs Brevo Comparisons

Choosing the appropriate email marketing tool from the numerous available options can be a challenging task.

That’s why we have set up this comparison. Learn about the specific features of each platform to make sure the tool you choose meets your specific needs.

Take your time when comparing tools, and most importantly, choose the tool that will help your business meet its marketing goals.

If you've already made up your mind and want to try GetResponse, sign up for free for 30 days using the button below :).

Sign up for GetResponse Forever FREE Account

Author's Note: This comparison is accurate as of January 11, 2021. We do our best to keep it as accurate as possible, and we check it regularly, however, if you want to familiarize yourself with what our competitors have to offer you should check it on their official website or contact their representatives.