GetResponse vs MailerLite Full Feature Comparisons: 11 Critical Factors to Consider

Choosing the right email marketing service provider can have a huge effect on your marketing performance and the growth potential of your business.

This article will compare two email service providers: GetResponse vs MailerLite.

The question is, which of these providers best meets your needs?

If it were up to us, we'd say, "GetResponse!"

But for obvious reasons, we would be biased, so we won't.

Instead, we'll break down 11 critical factors for each tool so you can make your own choice on which service is best for you.

Here are the features you should consider when trying to choose between GetResponse and MailerLite!

Author's Note: This comparison is accurate as of January 20, 2021. We do our best to keep it as accurate as possible, and we check it regularly, however, if you want to familiarize yourself with our competitors' offerings, you should check it on their site official or contact their representatives.

1. Which one provides ready-made templates?
2. Do these tools both provide landing page builders?
3. What about their marketing automation capabilities?
4. What about conversion funnels?
5. Super helpful customer support, anyone?
6. Webinars, anyone?
7. Which one has a favorable pricing structure?
8. Which one offers A/B testing capabilities?
9. What about autoresponders?
10. This one’s basic, which one has segmentation features?
11. Which one helps you to run Facebook and Google ads easily?

GetResponse vs MailerLite: Full feature comparison

Wrapping Up

1. Which one provides ready-made templates?

GetResponse

The main objective of GetResponse is to make it as easy as possible for you to launch professional marketing campaigns.

And it starts with our models.

We have a library filled with ready-to-use newsletter templates. And if you want to edit them or create your own, we have that problem with our GetResponse email builder as well.

Our templates are designed with your customers in mind - each template is fully responsive and works on any device.

We keep up with design trends by continually adding new designs to the library so your campaigns always look modern.

GetResponse’s email marketing template library filled with free email templates.

And if you prefer to create your own templates, our email builder is here for you.

You can let your imagination run wild and create your own original templates in two ways: (1) using a drag and drop generator or (2) if you know how to code, using the HTML editor.

GetResponse Email Creator - intuitive drag and drop email editor.

But whether you choose to start from scratch or customize a template we've already designed, you can use our email builder to:

structure emails using sections.
add content blocks for images, video, text, and buttons.
save sections for use in future campaigns and product launches.
personalize your emails by adding your brand's logos, fonts and color scheme.
add custom code elements using HTML.
preview your email to see how it looks on a mobile device or in major email clients.
Check your message for spam before sending it to your audience

The creator also allows you to hide individual sections of an email depending on the device it will be displayed on. For example, if you want a certain banner to appear on a desktop computer but remain hidden on a mobile, you can.

This level of control means you can optimize your emails to make every campaign perfect, no matter what device your customers are viewing them on.

MailerLite

MailerLite also has a fairly extensive library of pre-built templates that you can use to launch marketing campaigns.

They are all mobile friendly and follow the latest design trends so you can be sure they will make your brand look great.

MailerLite email templates gallery.

On top of that, they have a drag and drop editor, which allows you to easily customize the templates and create a professional looking email campaign.

MailerLite email editor.

Like GetResponse, you can add HTML or CSS to the templates as well as images from the built-in gallery.

While the email editor offers a lot of features, there are a few that you might miss. These include, for example, the spam check option which helps you assess whether your email is likely to end up in the recipient's spam folder. Another missing item is the inbox preview feature which allows you to test what your messages will look like on different devices and email clients.

Verdict:

Both tools offer great email templates that are easy to customize and work well on any device.

While email editors have a relatively similar user interface, the GetResponse email generator offers more features that will help you ensure that your messages not only look great, but also deliver good. And that can have a big impact on your email ROI.

2. Do these tools both provide landing page builders?

GetResponse

GetResponse offers all the tools you need to create a landing page that pops up.

Using the landing page builder, you can choose from over 100 ready-made templates or create landing pages from scratch if you want more control.

Landing Page Templates.

Like GetResponse Email Creator, Landing Page Creator lets your imagination run wild.

The tool allows you to:

structure your landing pages using sections.
add content blocks for images, video, text, and buttons.
add static and contextual forms.
add webinar registration forms.
add a sense of urgency with countdowns.
collect payments through PayPal integration.
add social sharing icons.
preview your landing page to see what it looks like on a desktop or mobile device.
run a / b tests to choose the winning landing page design

If you need more control, you can use the editor to add custom code elements using HTML, CSS, or Javascript. This feature helps you add external content or forms, like a Twitter or review feed to attract potential customers with social proof.

GetResponse landing pages also integrate with a set of optimization tools like Google Analytics, Crazy Egg, Facebook Pixel (1-click integration), and Google Tag Manager so you can continuously improve their performance.

MailerLite

MailerLite also has a landing page builder where you run landing pages on your site or using MailerLite's domain.

MailerLite’s landing page builder

The builder allows you to change colors, fonts, and other styles so that landing pages match your branding and campaigns.

But while MailerLite's landing pages offer great features like surveys and ecommerce integrations, they don't provide other marketing features like webinar registration forms like GetResponse does.

Verdict:

If landing pages are important to you, you'll be happy to hear that both tools offer reliable solutions. While there are a few minor differences between them in terms of user interface, one key difference is how these two integrate with other solutions.

GetResponse Landing Page Creator integrates seamlessly with our webinars, the Facebook pixel and of course Facebook and Google ads. If you plan to run more complex campaigns that will include these activities, you'll want to note this.

3. What about their marketing automation capabilities?

GetResponse

The power of GetResponse lies in its marketing automation capabilities.

In one single tool, you'll find everything you need to automate your marketing campaigns: webinars, dynamic segments, automated markup, Facebook and Instagram ads, Google Search Ads, drip email campaigns, and automation workflows. marketing.

We also sync with tons of other marketing software through our pre-built, Zapier, and API integrations.

If you want to map your customer journeys and automate communication, you can do that through our Marketing Automation workflow builder. This is what it looks like:

GetResponse Marketing Automation Workflow builder.

In the workflow builder, you can set up your automation a) building them from scratch or b) customizing one of the out-of-the-box automation templates. This makes the tool perfect for advanced users as well as those who are just getting started.

In the workflow, you can configure actions, conditions, and triggers. Triggers are events that initiate the entire workflow or one of the actions within it.

Here are some examples of these "triggers":

new subscriptions
email opens
clicks on links
abandoned carts
product purchases
product upgrades
URLs visited (i.e. pricing pages)

With these, you can create workflows to initiate onboarding sequences, post-purchase communications, abandoned cart campaigns, and many more.

MailerLite

MailerLite's marketing automation tools allow you to set up basic automations such as welcome email series and autoresponders.

You can trigger automations so that actions occur when:

A subscriber joins a group
A subscriber clicks a link
A subscriber’s field is updated
A subscriber has a birthday or an anniversary
A subscriber completes a form

MailerLite’s workflow builder.

Although the user interface is rather easy to use, there are no templates for those who are completely new to automation. It might not be a dealbreaker, but for some it will pose a learning curve.

Verdict:

GetResponse and MailerLite both offer intuitive workflow builders. For basic campaigns, that will be fine.

However, if you want to run more advanced communication sequences based on events like product purchases, abandoned carts, or attending webinars, your best bet is GetResponse.

You may also want to read:

1. AWeber vs GetResponse comparison

2. ActiveCampaign vs GetResponse review

3. ConvertKit vs GetResponse – what you need to know

4. What about conversion funnels?

GetResponse

With our conversion funnels, businesses can quickly and easily build a rock solid marketing machine.

You can use all of our tools like landing pages, sales pages, Facebook ads, abandoned cart stores and emails to create a personalized funnel.

The funnel then tracks the success of each part of the customer journey so you can optimize it.

Here is an example of a funnel for promoting a paid webinar:

GetResponse Conversion Funnel built to promote a paid webinar.

As you can see, every step of the sale is followed.

It's clear how many people signed up through the landing page, how many people visited your signup page, how many converted, and how many contacts became paying customers.

The reason we love our funnel functionality is that in the past marketers should have used a set of third-party tools to track and optimize the stages of their sales funnel.

But with GetResponse, you can track it all in one tool.

MailerLite

MailerLite does not offer a conversion funnel functionality at this time.

Verdict:

If you want to automate your online campaigns or sell your products (physical or digital) without having to pay for additional software, GetResponse is the right choice.

5. Super helpful customer support, anyone?

GetResponse

Not only does GetResponse offer customers 24/7 support, but you can also choose how you want to interact with us.

You can speak to our experts via live chat, email, or phone, depending on the plan you choose. We also offer support in 8 different languages, so you can contact us in your preferred language.

On top of that, our MAX plan customers benefit from a dedicated account manager. They will help you integrate, configure and optimize your marketing campaigns and will advise you on even more technical aspects such as email deliverability.

MailerLite

MailerLite also has a full customer support service.

Its help center contains a lot of content. So you can research and see if you can fix a problem before contacting customer service.

And if you want to talk to someone, the options you have depend on your plan. If you are subscribed to the free MailerLite plan, you will have access to email support. If you're paying for a plan, you can contact a customer service agent through their 24/7 live chat.

Here's the most significant difference between MailerLite and GetResponse: If you want a dedicated account manager with MailerLite, you'll have to pay an extra $ 100 per month. The extra money will push you to the front of the queue for live chat support as well.

Verdict:

GetResponse and MailerLite offer reliable support available 24/7. The main difference is that for GetResponse, support can be reached through chat, no matter what plan you are on, and with MailerLite which does not become available. that once you have the paid plan.

6. Webinars, anyone?

GetResponse

Our webinar solution makes us the first major email service provider in the market to offer small businesses, freelancers and consultants a way to merge webinars with marketing automation.

Starting a webinar campaign is very easy.

The first step is to choose the name and time of your webinar. Next, you need to customize your greeting, webinar reminders, and the page that webinar attendees will navigate to at the end of the webinar.

Then you can set up your webinar event. You can upload your presentation slides, customize the webinar room, test the video and audio, and try all the interactive tools that come out of the box..

GetResponse webinar tool.

Here are some of the features included in our webinar software:

Interactive whiteboards
Screen sharing/interactive chat room
Recording (so you can remarket the webinar once it’s over)
Q&A session
Moderated chat
Multiple hosts
Time-limited offers with a CTA

Oh, and did we mention that webinars sync perfectly with our other tools, including marketing automation and Facebook ads?

MailerLite

Like most email marketing service providers in the market, MailerLite does not offer any webinar tools.

Verdict:

If you don't want to pay extra to host webinars and stay in touch with your customers, you'll want to go with GetResponse. If you don't mind the extra cost, both tools integrate with other popular software.

7. Which one has a favorable pricing structure?

GetResponse

We have a price plan adapted to everyone's budget.

The price depends on the size of your list, but our Plus plan remains the most popular of our four plans. Of course, you need to check which plan fits your budget and offers the features you are looking for:

GetResponse pricing overview.

We also offer discounts for those who subscribe to one or two year plans.

If you sign up for one of our plans for one year you'll get an 18% discount, and if you sign up for two years you'll get a 30% discount. There is also an additional discount for non-profit organizations.

And if you're not sure whether GetResponse is the right tool for you, take a test drive with our 30-day free trial (no credit card required).

MailerLite

MailerLite’s pricing plan also depends on how big your list size is.

It offers a free plan with limited features and support, which is available to customers with under 1000 subscribers. If you need access to more features, here’s the price tag you’re looking at:

MailerLite pricing.

MailerLite also offers a 30% discount on annual subscriptions, but their free trial is shorter than GetResponses - only 14 days.

Verdict:

If you just want to send basic email campaigns and build landing pages, MailerLite is slightly more affordable for the same list size.

But if you want to launch more complex campaigns using marketing automation or tools like sales funnels, Facebook and Instagram ads, Google ads, web push notifications or webinars, GetResponse them. includes all at an unbeatable price.

8. Which one offers A/B testing capabilities?

GetResponse

One of the most critical parts of any marketing campaign is determining its success, which is why you need A / B testing.

GetResponse's A / B Test Suite lets you test everything from email subject lines to webinar and landing page copy to see what works and what you need to change.

An example of A/B headline testing using GetResponse

Email AB test configuration in GetResponse.

You can use the testing suite to test every variable on your pages and emails, like:

Colors
Call-to-action (CTA) Buttons
Forms
Navigation elements
Images
Headlines/content
Layout

And if the results show that certain color schemes or navigation elements work better than others, you can change those parts of your marketing strategy and boost your conversions.

MailerLite

MailerLite's A / B split testing also lets you test email subject lines and content to see what your customers are responding to.

All you have to do is set up identical emails and change a variable, like a subject line or call to action, and send them to your customers.

MailerLite will then analyze their performance and choose the winning combination.

MailerLite A/B testing feature.

Verdict:

With MailerLite, you can only test two variables at a time - whether it's the subject line of the email or the name of the sender.

With GetResponse, you have a lot more flexibility. You can test multiple variations and elements of your marketing communications at the same time.

Therefore, the decision depends mainly on the progress of your communication program and the optimization you want.

You may also want to read:

1. Sendinblue vs GetResponse – which should you choose?

2. Best email marketing service providers for 2021

3. GetResponse vs. Drip – comparisons, features, and pricing

9. What about autoresponders?

GetResponse

You can create autoresponders in GetResponse and even see when they'll arrive in your customers' inboxes.

Autoresponder is another name for an email drip campaign. They are useful for marketing campaigns, email newsletters, and product launches.

With GetResponse, you can create autoresponders using ready-made templates and, using the calendar view, see when your subscribers see them:

Manage autoresponders tab in the calendar view — GetResponse.

The feature that sets GetResponse's autoresponders apart from the competition is their intuitiveness.

With the calendar view, you can manage your broadcast schedule by simply dragging and dropping your messages on the appropriate days.

And for each message, you can specify if you want it to arrive:

Immediately (at the same hour your subscriber opted into your list)
With a delay
No earlier than a particular hour (taking into consideration their time-zone)
Only on a particular day(s)

MailerLite

You can also initiate basic autoresponder sequences using MailerLite.

To do this, you will need to use their automation generator, which we have already described above.

MailerLite workflows.

While the job is done, setting up your drip campaigns this way is not as intuitive as it is with the calendar view.

Verdict:

Both tools allow you to create drip campaigns to run onboarding sequences, lead training programs, or set up courses via email.

The main difference is that with GetResponse this process is much simpler.

10. This one’s basic, which one has segmentation features?

GetResponse

Our segmentation tools allow you to segment your subscribers into predefined lists or custom lists, depending on the type of content you plan to send.

So you can send an email campaign that offers a special feature of the product to subscribers based on the messages they have opened in the past. You can also send an email campaign to repeat customers based on the number of times they have purchased products from your website.

A search based on ecommerce data and customer behavior using GetResponse’s segmentation tool.

GetResponse also automatically scores your followers based on their engagement on a scale of 1 to 5.

This allows you to segment your audience according to their level of engagement and can serve as a perfect starting point for VIP customer reactivation or appreciation campaigns!

You can also segment your contacts based on:

Their subscription date
Their subscription source
Where they’re located
How they interacted with your emails
Whether they registered and attended one of your webinars
Bought any of your products
Bought more than X number of products or spent more than X in your store
Any additional custom data you import from your CRM

MailerLite

You can segment subscribers and create groups in MailerLite.

The tool allows you to segment subscribers based on:

Email campaign
Number of emails they’ve opened
Number of emails they’ve clicked
Number of purchases they’ve made
Location
And more

MailerLite’s segmentation tool

These segmentation tools are powerful and give you more than enough options to create personalized content for subscribers.

But if you need automatic list segmentation using an engagement score like GetResponse, MailerLite doesn't offer a similar solution.

Verdict:

Both tools offer advanced segmentation that allows you to divide your audience based on contact information and their behavior.

What MailerLite and GetResponse lack is the ability to automatically segment your audience based on their engagement and buying behavior.

11. Which one helps you to run Facebook and Google ads easily?

GetResponse

GetResponse has three super intuitive tools to help small businesses, freelancers, and consultants easily launch ads: Social Ad Builder, Facebook Ad Builder, and Google Search Ads.

Creating ads for platforms often requires specific dimensions and images. Ad Creators give you access to prebuilt templates to create professional looking ads and launch them right on Facebook and Instagram.

GetResponse Social Ads Creator and templates.

On top of that, they help you reach specific audiences for optimal results.

For Facebook and Instagram, you can target: Custom audiences, existing contacts from your mailing lists, people who like your business page, or people who have visited your landing page.

GetResponse Facebook Ads configuration.

With Google Ads, you can provide both positive and negative keywords to narrow your audience and get the most out of them.

GetResponse Google Search Ads configuration.

Once you've set your budget and launched the ad, GetResponse automatically tracks everything from conversion rates to engagement.

And if you need to change something like an image or your budget, you can do that from your GetResponse dashboard.

MailerLite

MailerLite does not offer any tools to create Facebook or Google Ads.

Verdict:

If you want to run Facebook or Google Ads seamlessly without having to log into multiple tools, GetResponse is the right choice.