Making the right choice for your email marketing endeavors can significantly impact your success. Hence, selecting the ideal tool is paramount. If you've found yourself considering GetResponse or Drip, you're on the right track.
While I may lean towards GetResponse for its robust email marketing capabilities, including unique features like funnels and webinar tools, the ultimate decision rests with you. This article aims to provide an extensive comparison of both platforms, equipping you with the insights needed to make an informed choice.
Please note: This comparison reflects data as of May 9, 2024. While we strive for accuracy and regularly update information, for the most current details, refer to the official websites or reach out to the respective representatives.
GetResponse vs. Drip Comparison Table
In this comprehensive comparison, we'll delve into various aspects:
- A/B testing capabilities
- Availability of built-in templates
- Marketing automation functionalities
- Conversion funnel features
- Autoresponder capabilities
- Webinar integration
- Pricing structures
- Landing page creation options
- Segmentation capabilities
- Customer support quality
- Ease of running Facebook and Google ads
GetResponse Vs. Drip: An In-Depth Comparison Table
Concluding Thoughts
1. Which one has A/B testing capabilities?
GetResponse
A/B testing is undeniably one of the most valuable features in any marketer's toolkit, providing crucial insights into what works and what doesn't.
GetResponse excels in this area with its comprehensive A/B testing capabilities. Beyond just testing common elements like titles and forms, GetResponse allows you to delve deeper, analyzing the impact of navigation elements on conversions.
You can experiment with various aspects, including colors and call-to-action (CTA) buttons, to determine their effectiveness with your audience.
 |
| An example of A/B headline testing using GetResponse. |
Whether it's discovering which color palettes resonate better or understanding the optimal placement of CTAs, GetResponse's A/B testing empowers you to fine-tune your marketing strategy for improved conversions.
Drip
Drip refers to its A/B testing functionality as "split testing." While it offers some basic testing features such as subject lines, changing "from" names, and send times, Drip falls short when it comes to testing email content.
While you can determine the effectiveness of subject lines, Drip lacks the capability to assess which email copy resonates most with readers.
This limitation means that while Drip's A/B testing can provide insights into certain elements, it may not offer the comprehensive data needed to optimize content for maximum engagement and conversions.
2. Are there inbuilt templates in these two email marketing products?
GetResponse
With GetResponse, you gain access to a vast template library boasting over 500 diverse options to kickstart your email campaigns.
 |
| GetResponse email templates. |
Quantity doesn't compromise quality here – each template is meticulously crafted with deliverability in mind, ensuring optimal inbox reach regardless of content additions.
Whether you're crafting welcome emails or promotional messages, GetResponse's templates are professionally designed to facilitate seamless communication and product promotion without the need for coding skills.
The emphasis on user-friendliness is evident, with templates categorized for easy navigation, covering various niches such as ecommerce, online marketing, travel, notifications, and more.
Plus, the intuitive drag-and-drop builder empowers you to personalize templates effortlessly, whether tweaking elements or incorporating custom images, streamlining the design process and saving valuable time.
Drop
Drip has recently introduced a drag-and-drop builder to its email marketing arsenal.
While Drip's template library offers options like holiday emails or monthly newsletters, the functionality of the drag-and-drop builder is still evolving.
 |
| Drip templates. |
Currently, its capabilities are somewhat limited, allowing only one editable content box per template. This constraint means that if you require multiple editable columns or advanced customization, Drip's template options might not fully meet your needs.
However, with ongoing updates and improvements, Drip aims to enhance its template customization features, potentially offering a more robust solution for users seeking flexibility and creativity in their email designs.
3. What does each tool’s marketing automation look like?
GetResponse
At GetResponse, we've streamlined the process of setting up automated marketing campaigns, catering to businesses of all sizes, from freelancers to small enterprises.
It begins with effortless integration of your existing contact list – simply upload it using a CSV file or integrate with your current provider. Once your contacts are onboarded, the journey begins with our intuitive dashboard.
For those seeking simplicity, automation models offer predefined templates and triggers for quick campaign launches. Need more customization? Dive into our visual dashboard to craft bespoke workflows tailored to your needs.
For
instance, targeting potential customers who abandon their carts at
checkout is a breeze with our predefined workflows.
 |
| Cart abandonment flow in GetResponse Marketing Automation workflows. |
Plus, our
drag-and-drop interface makes adding and modifying automation elements
seamless, ensuring an intuitive user experience.
Drop
Drip's marketing automation tools are equally robust, offering a range of pre-built automation workflows for tasks like sending abandoned cart or Black Friday emails.
The drag-and-drop builder empowers users to customize workflows as needed, enhancing flexibility and control.
However, unlike GetResponse, Drip lacks landing page and webinar tools, limiting the scope of automation sequences. Integrating all marketing campaigns into workflows, beyond just emails, may pose challenges with Drip.
If your automation needs extend beyond email marketing and include landing pages or webinars, you might find Drip's capabilities somewhat restrictive in creating comprehensive marketing funnels.
4. Conversion funnels, anyone?
GetResponse
Gone are the days of juggling multiple marketing tools to create custom funnels – GetResponse offers an all-in-one solution.
With their Conversion Funnel Tool, you can craft personalized funnels leveraging a range of marketing tools at your disposal.
From landing pages and stores to Facebook and Instagram ads, our platform integrates seamlessly to streamline your funnel creation process.
The Conversion Funnel Tool encompasses various components, including sales pages, payment processors, and follow-up emails for abandoned carts.
Once you've selected a template aligning with your marketing objectives, it provides a roadmap for each step of your funnel, simplifying the setup process.
What sets us apart is our visual representation of the funnel, allowing
you to visualize the flow and identify potential bottlenecks.
 |
| Example of a simple list building funnel created in GetResponse Conversion Funnels. |
As your campaign unfolds, GetResponse diligently monitors funnel performance, detecting leaks and providing insights for optimization.
Track key
metrics such as unique visitors, conversions, and revenue generated,
empowering you to gauge campaign success and make data-driven decisions.
Drop
In contrast to GetResponse's comprehensive suite, Drip lacks a dedicated conversion funnel tool within its marketing arsenal.
This absence means that users may need to rely on external tools or manual processes to create and track custom funnels.
While Drip offers robust email marketing automation and workflow capabilities, the lack of a dedicated funnel tool limits the platform's ability to provide end-to-end funnel management.
If creating and optimizing conversion funnels is a crucial aspect of your marketing strategy, you may find GetResponse's integrated solution more suitable for your needs.
Related:
5. What about autoresponders?
GetResponse
Harness the power of automation to engage with your audience effortlessly with GetResponse's autoresponder feature.
Whether you want to extend a warm welcome to new subscribers or express gratitude to customers for their purchases, our autoresponder puts these tasks on autopilot.
Moreover, GetResponse's calendar feature enables you to schedule autoresponders to align with specific stages of the contact's lifecycle.
This functionality proves invaluable for nurturing campaigns, customer onboarding, and more, ensuring timely and relevant communication with your audience.
 |
| GetResponse autoresponder calendar feature. |
Drip
Drip's autoresponder tool simplifies campaign setup with pre-packaged autoresponder sequences designed for various objectives, such as selling a course or offering a subscription trial.
The heavy lifting is already done for you – simply review and customize each email in the sequence to align with your brand voice and objectives
 |
| Drip Blueprints. |
However, unlike GetResponse, Drip lacks a calendar tool for scheduling autoresponder emails.
This omission may pose challenges in managing email delivery timing, potentially leading to overcrowded inboxes or duplicate communications.
Remember, maintaining a clutter-free inbox is essential for fostering positive engagement with your audience.
6. Webinars, anyone?
GetResponse
Experience seamless webinar integration with GetResponse, allowing you to launch engaging sessions directly from the dashboard.
Whether you opt to create webinars from scratch or utilize templates, GetResponse offers extensive customization options, including registration forms, images, and custom URLs.
 |
| Webinars in GetResponse. |
What sets us apart is the seamless integration with your existing marketing campaigns – all webinar leads are automatically funneled into your email list and nurtured through ongoing campaigns.
Additionally, GetResponse equips you with a suite of webinar tools, including:
- Interactive whiteboards
- Screen sharing/interactive chat room
- Recording (so you can remarket the webinar once it’s over)
- Q&A session
- Payment gateways
- Moderated chat
- Multiple hosts
Drop
Unlike GetResponse, Drip does not offer a dedicated webinar tool within its marketing suite. This absence means that users may need to explore external webinar platforms to host interactive sessions.
While Drip excels in email marketing automation and workflow management, the lack of webinar integration may limit your ability to seamlessly incorporate live events into your marketing strategy.
If webinars play a significant role in your engagement and sales efforts, you may find GetResponse's integrated solution more suitable for your needs, offering a seamless experience from campaign creation to webinar hosting and lead nurturing.
7. What are the costs of these two software products?
GetResponse
GetResponse offers four distinct pricing tiers tailored to different needs: Email Marketing, Marketing Automation, Ecommerce Marketing, and Max.
 |
| GetResponse Pricing Plan |
The cost varies based on the size of your contact list, a common model among email marketing tools.
For instance, with 1,000 contacts, the Email Marketing plan starts at just over $15 per month, providing access to essential features like email marketing, forms and popups, autoresponders, landing pages, website builder, and Facebook ads.
On the other hand, the Marketing Automation plan, priced at $49/month, unlocks advanced functionalities such as marketing automation, webinars, advanced segmentation, contact scoring and tagging, and sales funnels.
Opting for the Ecommerce Marketing plan expands your capabilities with additional features like quick transactional emails, ecommerce automation, ecommerce segmentation, and web push notifications.
Moreover, GetResponse offers a free account with a 30-day trial of premium features available in higher plans.
Subscribers who opt for annual billing enjoy discounts of up to 30%, incentivizing long-term commitments to the platform.
Drop
Drip's pricing structure is straightforward, offering value-based pricing solely determined by your list size.
 |
| Drip Pricing Plan |
For instance, access to the platform for a list of 2,500 contacts starts at $39 per month. Those interested in exploring the platform before committing can take advantage of a 14-day trial.
Unlike GetResponse, Drip does not offer discounts for customers opting for longer annual contracts.
However, its competitive pricing and focus on list-based pricing make it an attractive option for businesses seeking a scalable and cost-effective email marketing solution.
8. Which one lets you build landing pages?
GetResponse
If you're new to building landing pages, fear not – GetResponse simplifies the process with over 180 customizable templates to choose from.
 |
| Landing page templates. |
Personalize your landing page with ease, incorporating your branding, images, and text without any coding experience necessary.
Rest assured, every landing page is designed to be responsive across all devices, ensuring optimal user experience from desktop to mobile.
 |
| Landing page creator. |
But don't let the simplicity fool you – GetResponse's landing page editor offers advanced customization options.
Add custom code using
HTML, CSS, or Javascript to embed elements like Twitter feeds or forms
effortlessly.
With the landing page builder, you can also:
- structure your landing pages using sections
- add content blocks for images, video, text, and buttons.
- add static and pop-up forms.
- add webinar registration forms.
- add a sense of urgency with countdown timers.
- collect payments thanks to PayPal integration.
- add social sharing icons.
- add custom-code elements using HTML, CSS, or Javascript.
- preview your landing page to see what it looks like on a desktop or a mobile device.
Drip
Unlike GetResponse, Drip does not provide landing page building tools as part of its platform. This absence means that users may need to explore external solutions for creating and optimizing landing pages.
While Drip excels in email marketing automation and workflow management, the lack of landing page functionality may limit your ability to create cohesive marketing campaigns within a single platform.
If building landing pages is a critical component of your marketing strategy, you may find GetResponse's integrated solution more suitable for your needs, offering seamless integration with other marketing tools and streamlined campaign management.
9. Which one lets you do segmentation?
GetResponse
GetResponse empowers you to create personalized and highly targeted emails through robust segmentation tools.
By leveraging data from forms on websites or landing pages, GetResponse gains insights into your subscribers' preferences and behaviors.
Upon joining your contact list, subscribers can be tagged based on their interactions, allowing you to send tailored emails to specific groups.
But the segmentation doesn't end there – GetResponse goes a step further by tracking engagement using its lead scoring tool. Each contact is assigned an Engagement Score on a 5-point scale:- Not engaged (when somebody is not interested in the content you send them… at all)
- At-risk
- Neutral
- Engaged
- Highly engaged (when somebody loves the content you send and is actively opening emails and clicking the links)
Armed with this information, you can prioritize sending your best deals and offers to the most engaged subscribers, maximizing the likelihood of conversions.
 |
| An example of contacts with varying engagement scores |
Drop
Drip's segmentation features enable you to target subscribers based on their subscription status and recent activity. |
| Segments in Drip. |
Additionally, you can apply specific conditions to these segments, allowing for advanced targeting based on factors such as sign-up dates or previous purchase behavior.
The platform also utilizes a beacon-based system to segment your list further. Tags can be applied based on various criteria, such as the date of subscription or the amount spent on previous purchases, providing additional targeting options.
However, unlike GetResponse, Drip does not offer visibility into the engagement levels of individual subscribers.
 |
| Segmenting by tags. |
While you can create targeted segments based on various criteria, you may lack insights into each subscriber's level of interaction with your emails and content.
Related:
1. Best Email Marketing Services in 2024
2. GetResponse vs. ActiveCampaign
3. GetResponse vs. AWeber
10. What’s customer support like with these two vendors?
GetResponse
At GetResponse, customer support is a top priority, available 24/7 to assist customers across the globe. Whether you're on a basic plan or an Enterprise client, our dedicated experts are ready to help via live chat or email, ensuring prompt resolution of any issues or queries you may have.
With support offered in 8 different languages, we strive to provide a seamless experience for all our users, regardless of their location or language preference.
For Enterprise clients, personalized assistance goes a step further – each client is assigned a dedicated account manager who assists with integration, configuration, and optimization of marketing campaigns.
These account managers act as trusted advisors, not only resolving issues promptly but also analyzing campaigns to identify opportunities for enhancing conversions and engagements.
Drip
Drip provides a comprehensive online support center equipped with webinars, blog posts, and online courses, allowing customers to self-diagnose and troubleshoot issues independently.
For additional assistance, email and live chat support are available from 9 a.m. to 5 p.m. PT, Monday through Friday.
While these support channels offer timely assistance during business hours, customers requiring help outside of these times must fill out a contact form on the website.
It's worth noting that Drip does not offer phone support or after-hours assistance, potentially impacting users' ability to resolve urgent issues outside of standard business hours.
11. Which one helps you run Facebook and Google ads easily?
GetResponse
Launching successful advertising campaigns has never been easier with GetResponse's personalized advertising tools.
From the dashboard, you can effortlessly design and run Facebook ads using the Social Ads Creator app.
Choose from a variety of templates and personalize professional-looking ads with ease, thanks to the intuitive drag-and-drop editor:
 |
| Facebook Ads creator. |
Once your ad is ready, select your target audience, whether it's unique visitors, lookalike audiences, or existing contacts, and click publish – it's that simple!
But we don't stop there – GetResponse recently introduced a tool that enables you to create Google Ads directly from the dashboard.
Once you've integrated your Google Ads account, add text to your ad, define your target audience, set your budget, and you're ready to go.
With GetResponse, launching and managing Facebook and Google Ads has never been more straightforward.
 |
| Google Ads Creator |
Easy!
Drip
While Drip does not offer the capability to design or run Facebook or Google Ads directly within the platform, it does provide a Facebook Ads integration for logging into the platform.
With this integration, you can add or remove followers from a Custom Audience on Facebook based on specific actions they take, streamlining targeting efforts.
However, unlike GetResponse, Drip does not facilitate the creation or editing of Facebook, Instagram, or Google Ads within the platform.
If you require comprehensive ad management capabilities, including ad creation and editing, GetResponse's integrated solution offers a more streamlined approach for managing your advertising campaigns across multiple platforms.
Drip vs. GetResponse: A comparison table
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| GetResponse vs Drip Full Feature Comparison |
GetResponse vs Drip Comparison: Conclusion
There are many email marketing tools available today, navigating the options can feel overwhelming.
That's precisely why we've provided this comprehensive comparison between GetResponse and Drip.
By exploring the features and capabilities of each platform, you can make an informed decision based on which tool aligns best with your unique marketing objectives.
Whether you prioritize advanced segmentation, seamless automation, robust landing page creation, or intuitive ad management, this comparison equips you with the insights needed to choose the right solution for your business.
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