Tips and tools to write SEO-friendly content - Start Ranking Today

Do you want your business to grow without spending more on marketing? Then you need to create SEO-friendly content.

Here’s why it matters.

Websites that are optimized for search engines (SEO) with good authority and a strong backlink profile rank higher on search engine results pages.

If your website appears on the first page, you'll get more clicks, shares, likes, and customer engagement.

If no one finds your page, even the best articles won’t help.

To make your business thrive, you need to write SEO-friendly content.

It's not always easy. Writing strong SEO content requires thought and planning. But once you learn the basics and include them in your writing process, you’ll see good results without adding much to your workload.

Pair this with promotional activities like email marketing newsletters and a solid marketing funnel, and you’re all set.

But for today, let’s focus on SEO-optimized content.

Here’s what you’ll learn about:

1. Use headlines and sub-headers
2. Add links to previous content
3. Optimize the length of your article
4. Choose your keywords wisely
5. Optimize your images
6. Make the content shareable
7. Write high-quality content
8. Content optimization tools

Bonus: Learn how to combine SEO and email marketing. Grab this free guide and grow your list through search engine optimized content: A Crash Course to Email List Building Through SEO.

Before we dive into the details, let’s make sure we’re on the same page.

What Does SEO Friendliness Mean?

SEO-friendly content is written in a way that helps search engines rank it higher.

Some people think this means just stuffing your content with keywords, but it’s actually about helping search engines find, understand, and connect your content to the topic you're covering.

As you'll read in this article, making your content SEO-friendly is much more than just sprinkling keywords throughout your posts, videos, and other forms of content. It involves a thoughtful approach to ensure your content is easily discoverable and valuable to your audience.

How to Make Your Content SEO-Friendly

Use Headlines and Sub-Headers

Headlines and sub-headers are essential for SEO. They make your content easy to skim, which helps readers and increases the chances of your content being shared.

Search engines also benefit from clear headlines. When they crawl your site, they recognize the headlines and understand the structure of your content, identifying the most important parts.

Additionally, headlines and sub-headers increase keyword usage. Just be careful not to overdo it.

Add Links to Previous Content

Search engines rank content based on backlinks, both external and internal. Linking to your older content from new posts helps drive traffic and boosts the ranking of your previous articles.

High-quality links from reputable websites increase your site's credibility and rank. Using credible sources within your text also builds trust with your readers.

Optimize the Length of Your Article

In the past, short blog posts were common. Today, longer, high-quality content is preferred by search engines like Google. They prioritize thorough answers to user queries, often found in longer articles.

Use Google Analytics to see which of your posts have the highest engagement. Look at visit durations, and conversions, like newsletter sign-ups. Use this data to determine the best length for your niche.

Choose Your Keywords Wisely

Some writers prefer to think about keywords after writing, but it's better to plan them first. Identify relevant keywords using tools like Google's Keyword Planner, Ahrefs, or KWFinder. You can also hire an SEO expert from fiverr for this.

Use your chosen keywords in the title, headlines, meta descriptions, ALT tags, and main content.

Optimize Your Images

Images make your content more engaging and shareable. Optimize them by adding keywords to image files and providing ALT tags.

Also, ensure images are appropriately sized. Large images slow down page load times, hurting SEO. Use tools like Squoosh to resize and compress images without losing quality.

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Make the Content Shareable

After creating an engaging, SEO-friendly article, make it easy to share. Use tools like ShareThis or AddThis to add social media buttons to your website.

Write High-Quality Content

Quality is crucial. Write content that is useful and entertaining to keep readers engaged. Search engines reward sites with high-quality, relevant content. Quality often outweighs other factors in SEO.

Once you have a clear idea of how to write and format your content, consider using tools to simplify and improve your writing process.

You can consider using SyndTrio for creating content, backlink building and social sahre.

Content Optimization Tools

Hemingway Editor

Hemingway Editor is great for everyday writing tasks and especially useful for SEO. It highlights sentences that are hard to read and points out passive voice. Articles that are easy to read are shared more, which boosts your SEO rating.

Grammarly

Grammarly is like a premium version of Hemingway Editor. It not only highlights passive voice and long sentences but also checks grammar, punctuation, and writing style. Correct grammar is crucial for SEO. The basic version is enough for most bloggers, but the premium version offers more advanced features and discounts for students.

Read-Able

Read-Able is similar to Hemingway Editor but gives your text an overall readability score instead of highlighting sentences. This score indicates the age group that can easily read your content. You can enter a URL to analyze a webpage directly.

Keyword Density Checker

Keyword Density Checker scans your text or URL to see how often each keyword is used. This is useful for long articles to ensure you don’t overuse keywords. Aim for keywords to make up about 1-2% of your text.

SEO Optimization

This tool analyzes your website or URL and gives an overview of SEO factors. You can add up to five keywords, and it will tell you how often each one is used.

Free SEO Checker

Free SEO Checker by Sitechecker provides a quick and accurate on-page SEO audit. It includes content analysis, keyword usage, page load speed evaluation, and mobile optimization. It also checks internal link structure and image optimization.

Your Turn

Hopefully, you find these tools useful. Using them, you can create SEO-friendly content no matter your industry. Over time, you'll learn to write content people want to read and share. SEO-friendly websites get more traffic, and higher traffic improves your SEO score.

What other ideas do you have to improve SEO? Do you have any additional tips? Share them in the comments.

And don’t forget, if you’d like to learn how to build an email list through SEO, we’ve got a guide just for that:

A Crash Course to Email List Building Through SEO

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