6 Must-See Real Estate Landing Pages to Inspire Your Own

If you're in the real estate business, having an effective landing page is crucial. Here’s why you need one and six examples worth checking out:

Why You Need a Real Estate Landing Page

Boost Your Lead Generation

Unlike traditional websites cluttered with multiple links and distractions, a landing page focuses on a single goal: converting visitors into leads and clients. This targeted approach leads to higher conversion rates.

Support Specific Campaigns

Whether you're promoting a special offer or targeting residents of a particular area, a dedicated landing page helps you capture as many leads as possible by aligning perfectly with your campaign.

Lower Lead Generation Costs

As your conversion rates increase, the cost per lead decreases. More leads for less money mean better ROI for your marketing efforts.

For most real estate agents, these benefits highlight the necessity of a well-designed landing page. Now, let’s dive into some top-notch real estate landing page examples that can serve as inspiration for your own:

1. Byson Real Estate Company’s Straight-to-the-Point Listing Page

Byson-Real-Estate-Company’s-Listing-Page

When people visit a real estate listing page, they’re usually not there to read about your company’s history, learn about your staff, or read your personal bio. They have one primary goal: to find a property that suits their needs. Here’s what they’re typically looking for:

The types of properties available
Locations of the properties
Prices of each property
Visuals of what the properties look like

Byson Real Estate Company’s listing page excels at providing all this information upfront. Here’s what makes their approach so effective:

Comprehensive Information: As soon as visitors land on the page, they can see all the essential details — types of properties, locations, prices, and images. This immediate access helps potential clients quickly assess whether a property fits their needs.
Clutter-Free Design: Despite having all this information available, the page remains clean and easy to navigate. This design choice keeps visitors engaged without overwhelming them.
Engaging Images: High-quality images of each property are prominently displayed, giving prospects a visual reason to stay on the page and explore further. Good visuals are key to increasing engagement and conversion rates.
User-Friendly Search Bar: Positioned at the top of the page, the search bar allows visitors to easily filter properties by type, location, number of bedrooms, and price range. This feature enhances the user experience by making it simple for potential clients to find exactly what they’re looking for.

If you’re planning to run a campaign targeting people looking for apartments in a specific area, such as New York, Byson Real Estate Company’s listing page is a fantastic example to emulate. Their straightforward, user-friendly approach ensures that visitors find the information they need quickly, increasing the likelihood of converting them into leads or clients.

2. Corcoran’s Storytelling with GIFs

Visuals are incredibly powerful in any business, especially in real estate. The saying “A picture is worth a thousand words” is cliché but true — visuals communicate ideas faster and more effectively than text.

Corcoran, a leading real estate company, utilizes this by incorporating GIFs on their Discover page, aimed at home sellers. Here’s what they do:

Engaging Visuals: A soundless video (converted to a GIF) shows happy people moving into their new apartment. This visual resonates with sellers by illustrating a successful home sale and happy new homeowners.

Why Use GIFs on Your Real Estate Landing Page?

Enhanced Engagement: Real estate clients are highly visual. GIFs or videos can help convey the lifestyle and emotions associated with their dream homes, making your landing page more engaging and effective.
Simple and Cost-Effective: Creating a GIF like Corcoran’s doesn’t have to be expensive. You can easily make one with a smartphone that has a good camera. Here’s how:
- Capture Quality Footage: Use your smartphone to take high-quality videos or photos that reflect the experience you want to share with your prospects.
- Convert to GIF: After capturing your footage, use an online GIF converter to transform your video into a GIF. A quick Google search will provide plenty of options.
- Ensure Quality: Make sure your GIF is clear and professional to leave a good impression on your prospects.
Professional Help: If you’re not confident in creating the video or GIF yourself, hiring an expert is a viable option and usually not very expensive.

By adding high-quality, emotionally resonant visuals to your landing page, you can significantly enhance the user experience and increase your conversion rates. Just like Corcoran, you can create a welcoming, engaging page that connects with your audience and encourages them to take action.

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3. M Squared’s Effortless Contact Form

A common issue with many real estate landing pages is that visitors face unnecessary hurdles to convert. One major obstacle is long, tedious contact forms. Here’s how to make it easier for your prospects to reach out and convert:

Keep It Short and Simple

M Squared Real Estate sets a great example with their streamlined contact form. On each of their property landing pages, the form is concise, asking only for:

First Name
Last Name
Email Address
Phone Number

Additionally, the message field is pre-filled with relevant information specific to each page, making it even easier for prospects to communicate their interest.

Why This Approach Works

Reduces Friction: A shorter form means less effort for visitors, reducing the likelihood they’ll abandon the process. People are more likely to fill out a form that takes seconds rather than minutes.
Asks Only What’s Necessary: By focusing only on essential information, you respect your prospects’ time and privacy. There’s no need to ask for zip codes, countries, or home addresses unless absolutely necessary.
Pre-Filled Message Field: This feature simplifies the process further. Prospects don’t need to think about what to say; they can just submit the pre-filled message or add a few personal details.

Tips for Creating an Effective Contact Form

Limit the Fields: Only ask for essential information. In most cases, name, email, and phone number are enough to start a conversation.
Pre-Fill When Possible: Provide a pre-written message in the message field to make it easier for prospects to send their inquiry.
Make It Visible: Ensure the form is easy to find and prominently placed on your landing page.
Mobile-Friendly: Optimize the form for mobile users to ensure it’s easy to fill out on any device.

By following M Squared’s example, you can create a contact form that’s user-friendly and effective at converting visitors into leads. Simplifying the process not only enhances the user experience but also increases the likelihood of conversion.

4. 99.co’s Scroll CTA and Chatbot

It can be frustrating for prospects if they have to hunt around your page to find a sign-up button or form. Making your call-to-action (CTA) easy to find is crucial. Let’s look at how 99.co, a Singapore-based real estate company, has nailed this on their landing page for Leedon Green, a property set to be completed around 2023.

Effective Use of Scroll CTA and Chatbot

99.co has designed their landing page with user convenience in mind, ensuring potential customers can easily engage with their offer:

Scroll CTA Widget: As visitors scroll through the page, a CTA widget remains visible. This ensures that no matter where they are on the page, they can quickly sign up or take action without having to scroll back up.
Persistent Chatbot: The chatbot is always available, ready to answer any questions visitors might have. This feature provides immediate assistance and can guide potential customers through any queries they have about the property.

Why This Approach Works

Continuous Accessibility: By keeping the CTA and chatbot always visible, visitors don’t need to search for ways to engage. This constant availability encourages more interactions and reduces the chances of visitors leaving the page without converting.
Instant Support: The chatbot offers instant answers and support, helping to address any concerns or questions in real-time. This can significantly improve the user experience and build trust with potential customers.

Tips for Implementing Effective CTAs and Chatbots

Sticky CTA Buttons: Ensure your CTA button or form follows the user as they scroll down the page. This way, they can easily sign up at any point without needing to scroll back.
User-Friendly Chatbots: Implement a chatbot that is easy to use and provides helpful, relevant responses. Make sure it’s always accessible on the page.
Clear and Compelling CTAs: Your CTA should be clear, compelling, and action-oriented. Use phrases like "Sign Up Now" or "Get More Info" to prompt immediate action.
Seamless Integration: Ensure the CTA and chatbot blend seamlessly with your page’s design. They should be prominent but not intrusive.

By following 99.co’s example, you can make it incredibly easy for prospects to sign up for your offer, resulting in more leads and better conversion rates. The key is to ensure that your CTA and support options are always visible and accessible, making the conversion process as smooth as possible.

5. NestAway’s Targeted, Concise Copy

Few things are more effective at converting prospects than a real estate landing page that clearly promises to meet their desires. NestAway’s landing page is a great example of this.

What Makes NestAway’s Copy Effective?

Targeted Headlines: NestAway understands what their audience wants—a home close to work for a healthier lifestyle and more time with family. Their headline hits this promise directly, appealing to the core needs of their prospects.

Clear Benefits: On the same page, NestAway highlights the major benefits of their services. This transparency helps potential customers quickly understand what they’ll gain by choosing NestAway.

Key Elements of Effective Real Estate Copy

Understand Your Audience’s Desires: Identify the key benefits your prospects are looking for. In NestAway’s case, it’s convenience and quality of life. Tailor your headlines and content to address these desires directly.
Be Clear and Concise: Avoid cluttered text and jargon. Use simple, direct language that quickly communicates the value of your services. Clear, concise copy helps keep your audience engaged and more likely to convert.
Highlight Benefits Upfront: Make sure the benefits of your services are immediately visible. Potential customers should be able to see the advantages of choosing your company at a glance.
Strong, Relevant Headlines: Your headline is the first thing visitors see. Make it powerful and relevant to capture their attention and encourage them to read more.

Example of NestAway’s Effective Copy

Headline: “Find a Home Close to Work for a Healthier Lifestyle and More Family Time”
- This headline directly addresses the primary concerns of many home seekers, making it highly relatable and compelling.
Benefit Statements:
- “Live close to work”
- “Enjoy more family time”
- “Healthier lifestyle”

Each statement is concise and focused on the benefits, making it easy for prospects to understand what they’ll gain.

Tips for Crafting Your Own Copy

Identify Key Benefits: What are the main advantages your real estate services offer? Highlight these prominently.
Use Direct Language: Avoid unnecessary words and keep your message straightforward.
Create Engaging Headlines: Make sure your headline captures attention and speaks to your audience’s needs.
Emphasize Benefits: Clearly list the benefits of your services to make it easy for prospects to see the value.

By following NestAway’s example of targeted, concise copy, you can create a compelling landing page that effectively communicates the benefits of your services, leading to higher conversion rates and more satisfied customers.

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6. Compass’ Thorough Explanation of Benefits

The more expensive your real estate offering, the more detailed your description needs to be. If you’re not thorough enough, some customers might reach out with questions, but many will simply leave your page. For high-stakes or high-cost properties, customers expect and need comprehensive information to make informed decisions.

To avoid losing potential deals because your page lacks necessary details, ensure your real estate landing page is as informative as possible. Compass sets a great example with their comprehensive breakdown of their Compass Concierge services. Here’s how they do it:

Why Detailed Information is Crucial

Informed Decisions: The higher the cost, the more information customers need. Thorough descriptions help potential buyers feel confident and informed, reducing the need for follow-up questions.
Builds Trust: Providing detailed answers to common questions builds trust with your audience. It shows that you’re transparent and willing to provide all the information they need upfront.
Reduces Friction: When prospects find all the information they need on your page, they’re less likely to leave for another realtor. This can significantly improve your conversion rates.

How Compass Does It

Compass provides a full breakdown of their Compass Concierge services, ensuring prospects have all the information they need. Here’s what they include:

Costs and Interest: Clear information about costs, fees, and any interest involved.
Agent Involvement: Details on how involved their agents will be in the home-selling process.
Timeline: Information on how long it usually takes to sell a house through their services.
Comprehensive FAQs: Answers to frequently asked questions, covering all aspects of their services.

Key Elements to Include on Your Real Estate Landing Page

Costs and Fees: Be upfront about any costs, fees, or financial commitments involved. Transparency here builds trust and helps set realistic expectations.
Agent Involvement: Clearly explain how much support and involvement customers can expect from your agents. Detail the steps you’ll take to help sell their property.
Timeline Expectations: Provide realistic timelines for the buying or selling process. This helps prospects plan better and sets clear expectations.
Comprehensive FAQs: Include a detailed FAQ section that addresses common questions and concerns. This can cover everything from pricing to process details and additional services.
Additional Benefits: Highlight any unique benefits or services you offer that set you apart from competitors.

Tips for Crafting Detailed Descriptions

Be Clear and Concise: While you need to be thorough, also aim for clarity. Avoid jargon and ensure your information is easy to understand.
Use Subheadings: Break up information with clear subheadings to make it easy for visitors to find what they’re looking for.
Visual Aids: Use charts, infographics, or videos to explain complex information in an engaging way.
Customer Testimonials: Include testimonials or case studies that illustrate your success and customer satisfaction.

By following Compass’ approach and providing a thorough explanation of benefits and services, you can create a landing page that informs, engages, and converts potential clients more effectively.

How Much Does a Real Estate Landing Page Cost?

The cost of a real estate landing page can vary widely depending on your budget and needs. Here’s a breakdown of your options:

Budget-Friendly Option: You can create a simple and inexpensive landing page using templates from platforms like GetResponse. These templates are user-friendly and can be customized to fit your brand.
Professional Development: If you have a larger budget, you might opt to hire a web developer to design a more robust and unique landing page. This option offers more customization and advanced features tailored to your specific requirements.

Key Elements for Any Landing Page

Regardless of your budget, ensure your landing page focuses on:

Customer Needs: Address the specific needs and desires of your target audience.
Clear Promise: Clearly state your promise to meet those needs.
Easy Conversion: Make it simple for visitors to convert or get in touch with you.

Conclusion

We hope you’ve found inspiration in the examples provided. Here are the major takeaways to help you create your next or first real estate landing page:

Be Straight to the Point: Keep your copy clear and concise.
Use Engaging Visuals: Consider creating a GIF or video that depicts the experience your prospects are looking for.
Simplify Conversion: Make it super easy for prospects to take action, whether that’s signing up, contacting you, or requesting more information.
Targeted Messaging: Nail your promise and tailor it to specific audiences.
Thorough Information: Provide enough detail so prospects don’t need to look elsewhere for information.

By focusing on these elements, you can create an effective and engaging real estate landing page that meets your prospects' needs and drives conversions.

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