Are you unsatisfied with the number of leads your company’s website is generating? If driving traffic isn't the issue, then the problem might be your website.
But don't worry; I'm not suggesting a complete redesign. Instead, consider creating a squeeze page and directing traffic there instead of your company homepage.
Feeling a bit unsure? No problem. We'll answer your questions and provide examples and templates to help you get started.
Want to jump to a specific section? Use the quick links in the table of contents above to navigate directly to the part you're interested in.
What is a Squeeze Page?
A squeeze page is a type of landing page designed to collect a visitor’s contact information, typically an email address. These pages "squeeze" visitors into becoming subscribers by focusing their attention on the signup form or call-to-action button.
Unlike other landing pages that aim for click-throughs, video views, or other interactions, squeeze pages are solely for capturing email addresses and initiating a conversation with potential leads or prospects. This should ideally be part of a well-planned marketing funnel.
Editor's Note: You can build squeeze pages using GetResponse Landing Page Creator! Grow your audience and keep them engaged with a combination of squeeze pages, email marketing, and Facebook ads.
Squeeze pages are also known as signup pages or opt-in pages. While some marketers use the term "landing pages" interchangeably with "squeeze pages," it's more accurate to consider squeeze pages as a specific type of landing page, similar to thank-you pages, click-through pages, or viral landing pages. You can learn more about the different types of landing pages in our comprehensive guide.
To ensure we're on the same page, here's a squeeze page example created by Smart Insights:
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| Squeeze page example from Smart Insights. |
Squeeze Page vs. Homepage: Key Differences
Why or when should you use a squeeze page instead of your homepage? The definition of a squeeze page already hints at the answer.
Purpose and Focus
Your homepage serves a broad purpose and targets a wide audience. It typically includes various elements like a navigation bar, multiple links, images, and several calls-to-action (CTAs).
Even if your homepage features a primary CTA or signup form above the fold, it likely isn't optimized specifically for capturing email addresses. All these elements compete for your visitor's attention.
Attention and Optimization
Consider the example from Smart Insights. Their homepage has numerous elements vying for attention, such as a navbar, login or blog links, multiple CTA buttons, and a search bar.
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| Example of a homepage. |
These can detract from the effectiveness of a signup form—if they had one. Instead, they use squeeze pages to focus exclusively on capturing email addresses without distractions.
Bonus Resource: Want to build squeeze pages that convert? Grab this free guide to learn how to avoid the most common mistakes that kill conversions.
Minimal Distractions
Squeeze pages eliminate excessive content, links, and other elements that could distract users from the primary goal of providing their email addresses.
This is especially crucial when running paid ad campaigns, where budget efficiency is paramount.
Exceptions and Variations
It's important to note that the distinction between homepages and squeeze pages isn't always clear-cut.
Some companies design their homepages to resemble landing pages, particularly when they are still developing their product or when their primary goal is to generate conversions and new registrations.
For instance, Spotify's homepage often functions more like a landing page.
In the online marketing world, landing pages, homepages, and squeeze pages come in all shapes and forms, each tailored to specific goals and audiences.
How to Create a Squeeze Page in 6 Steps with Examples
Creating a high-converting squeeze page involves following best practices and including key elements. Here’s a step-by-step guide to help you build your own, complete with inspiring examples.
Note: We'll discuss the tools you’ll need to create your squeeze page later in this article.
1. Make an Offer They Can’t Refuse
The most crucial element of your squeeze page is the offer. What will the user receive in exchange for their contact details?
This is known as a lead magnet or signup incentive—a freebie designed to persuade potential subscribers to leave their email address. Examples include ebooks, spreadsheets, and email courses.
Here's an example where the lead magnet is a link to a demo video.
Use the right lead magnet for your target audience and campaign. For more on this, check out our blog post on lead magnets.
2. Start with a Powerful Headline
Your headline must capture attention immediately, spark interest, highlight value or pain points, and encourage users to read more or fill out the form.
Consider this example that emphasizes value right from the start,
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| Headline with a clear benefit for the audience on this squeze page. |
or this one that clearly states what you'll receive in your inbox:
Bonus: Want to generate more leads with your landing pages? Join our free email course: Essential Landing Page Course.
3. Write Convincing Copy
Writing compelling copy is both an art and a science. Your supporting copy should convince users that the offer is exactly what they need and that it’s in their best interest to fill out the form right away.
Sometimes, you need to emphasize value and minimize perceived risk, much like Netflix does on its homepage.
4. Use Social Proof
Marketing copy alone isn’t always enough. Sometimes users need to hear from other customers to feel confident about filling out the form.
Use customer quotes, testimonials, and case studies as social proof. For example, Ahrefs shows YouTube comments about their blogging course,
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| Example of how using social proof on your squeeze can help you increase your conversion rate. |
and SEO Blueprint highlights scarcity by showing comments from happy participants and noting that the course opens only once or twice a year.
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| Squeeze page example from SEO Blueprint. |
5. Add Trust and Authority Elements
Even with a compelling offer, convincing copy, and customer reviews, some users need additional reassurance.
Highlighting other brands, companies, or influential people you’ve worked with can help. This is especially crucial when money is involved.
For example, Brian Dean uses authority elements on his homepage, which functions like a squeeze page, to collect more email signups.
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| Lead capture page example featuring an industry-known influencer. |
6. Cut Down the Deadweight
Squeeze pages are designed to convert visitors into email subscribers, so every element should support this primary goal.
Remove or downplay anything that could distract users from signing up. This includes extra links like resources, blog, social media, careers page, and contact us page. If these elements aren’t essential, save them for the thank you page instead.
Take inspiration from BigCommerce’s squeeze page, which skips the navbar and irrelevant links to maintain focus.
By including these key elements and following best practices, you can create effective squeeze pages that convert.
For more insights, check out our post on the anatomy of a landing page, written by Pam Neely.
Free Squeeze Page Templates
Now that you know how to create high-converting squeeze pages, here's some inspiration to help you get started.
Below, you'll find a selection of ready-to-use squeeze page templates available in GetResponse. These templates are designed for various industries but can easily be customized to suit any vertical.
Ready to give it a try? Sign up for a free account to access these templates immediately.
Templates for Different Industries:
- Fitness Coaches
- Online Coaches
- Online Course Creators
- Real Estate
- Non-Profit Organizations
- Professional Services
- Promoting an Ebook
These templates provide a solid foundation for your squeeze pages, allowing you to focus on personalizing them to fit your specific needs and audience.
Do Squeeze Pages Work?
To determine if your squeeze page is effective, it's essential to understand its conversion rate. According to our Email Marketing Benchmarks report, the average conversion rate for landing pages across all industries is 7.12%.
However, conversion rates can vary significantly by industry. For example, Arts & Entertainment sees an average conversion rate of 18.21%, while Automotive averages 1.15%.
Average Landing Page Conversion Rates by Industry
Data from the 2023 Email Marketing Benchmarks report
Conversion rates are influenced by various factors, including:
- Traffic Source: Whether the traffic is organic or from solo ads.
- Design and CTA Placement: The layout and positioning of your call-to-action button.
- Audience Size and Type: The characteristics of your target audience.
- Form Fields: The number and type of fields in your signup form.
- Email Address Type: Whether you’re requesting a business domain or a free email address.
- Market Factors: Competition levels and legal constraints like GDPR.
To illustrate the impact of these factors, consider one of our recent campaigns. We developed an ebook and created a squeeze page, which was then localized (translated) and promoted in different markets.
Despite using the same marketing strategies, conversion rates varied from 25.46% to 65.67%.
Here are the squeeze page examples for our English and Spanish-speaking audiences:
English Version:
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| Squeeze page example we’ve used for one of our campaigns. Here’s the version prepared for our English-speaking audience. |
Spanish Version:
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| The second variant of a squeeze page example we’ve used for one of our campaigns. Here’s the version prepared for our Spanish-speaking audience. |
These examples demonstrate how different elements and market conditions can influence the effectiveness of your squeeze pages.
Tools to Help You Create Squeeze Pages
Now that you understand the importance of squeeze pages and the best practices for designing them, let’s explore the tools that can help you create effective squeeze pages.
Squeeze Page Builder
GetResponse offers a comprehensive set of solutions for building and promoting your squeeze pages.
Here are the main features:
Landing Page Creator: This tool allows you to create landing pages from scratch or use one of many mobile-responsive templates. It includes over 2,000,000 free images, an intuitive drag-and-drop editor, and AI-generative capabilities for designing effective opt-in pages.
Sales Funnel Software: Run your entire lead generation campaign from a single dashboard. Combine funnel creation, Facebook and Instagram ads, autoresponder sequences, and more to drive traffic and build your email list quickly.
Try all advanced features for 30 days by signing up for a Free plan with GetResponse!
Tracking and Conversion Optimization Tools
GetResponse's squeeze page builder comes with built-in analytical reports to keep you informed about page visits and signups. For more detailed analytics, consider these tools:
- Google Campaign URL Builder: Add campaign parameters to URLs for tracking in Google Analytics.
- Google Analytics: Gain insights into visitor sources and behavior.
- Google Tag Manager: Add tracking codes or track specific events, like link clicks or content interactions.
- CrazyEgg: Create heatmaps and record user sessions to understand user behavior.
- Facebook Pixel: Optimize ad campaigns by targeting visitors who haven't converted.
Editor’s Note: Adding these elements is super easy with GetResponse Landing Page Creator. The GetResponse Facebook Ads integration automatically adds the Facebook Pixel to all pages built within the platform.
Creative and Design Tools
Designing lead magnets and additional assets for your squeeze pages is crucial. Here are several tools to help you along the way:
- Visme and Venngage: Create ebooks, infographics, and other downloadable content.
- Coolors: Quickly generate color palettes for your pages and content.
- Unsplash and Pexels: Access a wide range of royalty-free stock photos.
- Squoosh: Optimize images to make your squeeze pages faster and lead magnets lighter, enhancing user experience and SEO.
These tools will equip you with everything you need to create high-converting squeeze pages and optimize your lead generation efforts.
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