The Top 21 Real Estate Marketing Tools for 2024

In recent years, the real estate industry has undergone significant changes, such as hybrid showings and e-closings. These advancements, known as PropTech, are not just trends but lasting transformations that will shape how we buy, sell, and manage real estate transactions in 2024 and beyond.

To stay competitive in real estate, it's crucial to use the latest marketing tools and technologies. This article explores 21 of the best free and paid tools that real estate agents can use to streamline their marketing efforts and boost productivity in 2024.

The Best 21 Real Estate Marketing Tools in 2024

Here are the top real estate marketing tools category for 2024:

1. Task and project management
2. Outsourcing
3. Lead generation and marketing automation
4. Customer relationship management (CRM)
5. Chatbots
6. Visual marketing
7. Social media marketing
8. Virtual tours and staging
9. Document management and e-signatures

These tools are designed to help agents stay organized, automate tasks, generate leads, manage customer relationships, and enhance their online presence.

Task and Project Management

1. Trello

Trello is a popular tool for organizing and managing projects because of its easy-to-use design and powerful features. It uses boards, lists, and cards to help you keep track of tasks. 

Each card can include checklists for detailed tasks, and you get real-time notifications to keep everyone updated. Trello also has add-ons like calendars and voting systems to improve team collaboration.

Best Features:

• Butler Automations: Automate repetitive tasks with rules and commands. For example, move a card to a different list when it’s marked “complete” or send an email when a new card is created.
• Power-Ups: Add-ons that extend Trello’s functionality. There are over 200 Power-Ups, including integrations with tools like Google Drive, Slack, and Salesforce. The Calendar Power-Up lets you view your boards in a calendar format, helping you track deadlines.

Pricing:

• Free Plan: Ideal for individuals or small teams. Includes unlimited cards, power-ups per board, 10 boards per workspace, and 250 commands per month. You get unlimited storage (10MB per file).
• Standard Plan: $6 per user/month or $60 per user/year. Offers unlimited boards and storage (250MB/file), advanced checklists, custom fields, and 1000 commands per month.
• Premium Plan: $12.50 per user/month or $120 per user/year. Includes additional views (Calendar, Timeline, Table, Map), unlimited command runs, and workspace-level templates. Free 14-day trial available.
• Enterprise Plan: For large companies, offering enhanced security, collaboration features, unlimited workspaces, and more.

2. ClickUp

ClickUp is a comprehensive project management tool perfect for real estate teams. It helps organize tasks, facilitate collaboration, and simplify complex workflows with its flexible hierarchical structure, making large projects manageable.

Best Features:

• Email in ClickUp: Send and receive emails directly within a task, keeping all communication in one place.
• Gantt Charts: Offers a bird’s eye view of project progress, deadlines, and bottlenecks, helping you manage resources efficiently.

Pricing:

• Free Plan: Suitable for small projects or individual use. Includes 100MB storage, unlimited tasks and members, native time tracking, collaborative docs, Kanban & Sprint boards, in-app video recording, and 2-factor authentication.
• Unlimited Plan: $9 per user/month or $60 per user/year. Includes everything in the Free Plan plus unlimited storage and integrations, and Gantt charts.
• Business Plan: $19 per user/month or $144 per user/year. Includes everything from the Unlimited Plan, plus advanced automations, public sharing, and time management tools.
• Enterprise Plan: For large teams needing robust security, compliance features, and customization options.

3. Asana

Asana is a project management tool that helps teams collaborate by organizing tasks within teams, creating a structured workflow. The inbox feature centralizes all messages and tasks, eliminating scattered conversations.

Best Features:

• Project Brief: Outlines the project’s scope and goals, helping streamline communication within the team.
• Dependencies: Manage complex projects by setting relationships between tasks, ensuring certain tasks are completed before others start.

Pricing:

• Free Basic Plan: Free for up to 15 users. Includes unlimited tasks, projects, messages, and file storage (100MB per file). Offers list, board, and calendar views.
• Premium Plan: $13.50 per user/month or $121 per user/year. Includes Timelines, Workflow Builder, unlimited project reporting, unlimited guests, and dashboards.
• Business Plan: $30.50 per user/month or $300 per user/year. Includes Portfolios, Goals, Workload, Custom rules builder, and more.

Outsourcing

4. Fiverr

Fiverr is a platform where real estate agents and small business owners can hire freelancers for digital marketing tasks. It’s great for those who need help but lack the skills or time. Originally known for $5 jobs, Fiverr now offers services starting at $100 with options like Fiverr Business and Fiverr Pro. Services include logo and website design, virtual staging, video editing, blog writing, social media management, and cold calling.

Best Features:

• Favorites: Save your favorite freelancers for future projects.
• Team Collaboration Tools: Fiverr Business allows teams to collaborate and make decisions without switching platforms.

Pricing:

• Prices range from $5 to thousands of dollars, set by the freelancers based on their skills and the complexity of the job.
• Fiverr charges a processing fee of $1 for orders up to $20 and 5% for orders over $20.

5. Upwork

Upwork is a leading platform for finding freelancers, with over 18 million freelancers and 5 million clients worldwide. It offers a wide range of services from graphic design to development, making it easy for real estate businesses to find the right professionals.

Best Features:

• Time Tracking: Allows businesses to monitor the time freelancers spend on projects for accurate billing.
• Any Hire: Onboard independent professionals onto Upwork, managing all billing and contracts in one place.

Pricing:

• Upwork charges a 3-5% processing fee on payments.
• Basic Plan: Free, allows job postings and invites (limited to 3 per job).
• Plus Plan: $49.99/month, removes invite limit and includes additional benefits like account management.
• Enterprise Solutions: Custom pricing based on service level.
• Any Hire: Free to start, $49/month plus a 3% processing fee per contractor once activated.

6. PhotoUp

PhotoUp specializes in real estate photo editing and offers a range of marketing services and virtual assistant support for agents. They provide solutions like property websites, virtual tours, and house portraits.

Best Features:

• Virtual Staging: Uses 3D CAD artists to digitally enhance property images with virtual furniture, making them more appealing.
• Dedicated Editing: Connects users with dedicated photo editors who tailor their services to the client’s needs.

Pricing:

• Monthly Plans: Offer discounted credits for services.
  • Micro Plan: $19/month or $108/year for 1 user, 10 credits, 2 active websites, and 2 virtual tours.
  • Starter Plan: $49/month or $348/year for up to 2 users, 30 credits, 5 active websites, and 5 virtual tours.
  • Pro Plan: $129/month or $948/year for up to 3 users, 80 credits, 50 active websites, and 50 virtual tours.
• Pay-as-you-go: Credits can be purchased for $1.50 each.
• Dedicated Photo Editor Service: $1,695/month for a 3-month term or $1,295/month for a 12-month term.

Lead Generation and Marketing Automation

7. GetResponse

GetResponse is an all-in-one email marketing platform with tools to help create effective email campaigns. It offers features like prebuilt email templates, a drag-and-drop builder, and an AI-powered email generator. 

Besides email marketing, GetResponse provides tools for lead generation, such as landing pages, live chats, marketing automation, conversion funnels, popups, and webinars. 

It also helps you build a website for your real estate business and integrates directly with Facebook and Google Ads to target specific audiences easily.

Here’s a quick overview of their new website builder:

Best Features:

• Landing Page Builder: Create beautiful landing pages with a drag-and-drop editor. You can add forms, videos, and other elements without worrying about hosting, as GetResponse hosts the pages. AI can also assist in creating landing pages.
• Automation Builder: Set up complex marketing automation campaigns based on user actions like signing up for your email list, visiting your website, or making a purchase.

Pricing: GetResponse has three pricing plans: Email Marketing, Marketing Automation, and Ecommerce Marketing. The price varies based on your contact list size. They also offer a Free Plan for beginners, allowing you to send up to 2,500 emails per month to 500 contacts. There’s a custom plan for larger customers needing more flexibility.

• Email Marketing Plan: For a list of 1,000 contacts, it costs $19 per month, $187 per year, or $319 for two years. It includes the AI email generator, unlimited newsletters, autoresponders, and website and landing page builder.
• Marketing Automation Plan: Costs $59 per month, $580 per year, or $991 for two years for a list of 1,000 contacts. It includes all email marketing features plus webinar creation and advanced automation tools.
• Ecommerce Marketing Plan: Costs $119 per month or $1,171 per year for a list of 1,000 contacts. It adds transactional emails, ecommerce segmentation, web push notifications, and more.
• MAX Plan: Custom plan with features like dedicated IP, dedicated support, migration, single sign-on (SSO), SMS, transactional emails, unlimited sending, and more.

💡 Annual plans get an 18% discount, and biannual plans get a 30% discount. Non-profit organizations receive a 50% discount.

Start GetResponse for FREE 

8. Zillow Premier Agent

Zillow Premier Agent is a top lead generation platform for real estate professionals. It provides exclusive access to the largest online real estate search engine network. 

Key features include a free agent profile page, CRM, 3D Home Tour app, and an ad tracking dashboard. It helps real estate marketers set up and optimize ads and build strong client relationships.

Best Features:

• Claim Your Listings: Display your listings on your profile page to increase visibility and attract more leads. Simply sign in to your Zillow Premier Agent account and search for the listing by address.
• Zillow Advertising: A paid platform that connects you with targeted customers. Your listing will be displayed on Zillow, Trulia, and StreetEasy. Leads can contact you directly from the property pages.

Plans: Zillow Premier Agent pricing is based on preferred ZIP codes and the monthly budget set by each agent. The cost for specific ZIP codes varies depending on market demand and competition among agents. Agents in major metro areas typically start at about $1,000 per month, while those outside major metro areas usually spend between $300 and $500 per month to turn a profit.

Customer Relationship Management

9. LionDesk

LionDesk is a CRM designed for real estate professionals, available on Android and iOS. It offers tools for automated client communication and contact organization, allowing agents to focus more on client service. 

The built-in power dialer lets you connect with up to three leads at once, increasing appointment success rates. 

LionDesk also helps generate leads from Facebook through targeted ads and uses AI to qualify leads and identify those most likely to convert.

Best Features:

• Ad Portal: Launch targeted ads on Facebook using proven templates and custom audiences. Create and manage ads directly from your LionDesk account.
• Power Dialer: Save time and boost productivity by queuing up contacts and dialing them one by one or up to three at a time. The power dialer pulls up contact records for easy updates during calls.

Pricing: LionDesk has two plans, both with a 14-day free trial:

• CRM Plan: $39 per month or $299 annually. Includes pre-built marketing campaigns, transaction pipelines, SMS Text2Sell, and monthly credits for emails, text messages, and video texts.
• CRM Premier Plan: $139 per month or $999 annually. Includes all CRM plan features plus access to the Single Line dialer and landing page creator.

Add-ons like the landing page creator, additional dialer options, and extra credits for calls, emails, and texts are also available for purchase.

10. Follow Up Boss

Follow Up Boss is a powerful CRM for real estate professionals, especially high-performing agents and expanding teams using multiple lead sources and tech tools. It excels at automation and integration, quickly adding new leads and inbound calls into Action Plans that trigger automated emails and texts. It integrates with major real estate lead sources like MLS, Zillow, Redfin, Curaytor, and Ylopo.

Best Features:

• Action Plans: Automated strategies for following up with leads based on their stage in the sales pipeline.
• Lead Distribution: Assign leads by source, track performance, and use custom combinations for effective lead allocation. It can also assign lenders to incoming leads.

Pricing: Follow Up Boss offers three plans:

• Grow Plan: $69 per month or $684 per year. Includes unlimited leads and contacts, automated follow-ups, and drip/batch emails. Adding a dialer costs an extra $39 per month.
• Pro Plan: $499 per month or $4,992 per year for up to 10 users. Adds call reporting, a free phone number, a dialer, and a team leaderboard. Additional users cost $49 per month.
• Platform Plan: Quote-based for larger teams (up to 30 users). Includes all Pro Plan features plus teams within teams and a dedicated success manager. Additional users cost $20 per month.

Pro Tip: Follow Up Boss integrates with GetResponse via Zapier or Leadsbridge, allowing seamless lead syncing between tools.

11. OnePageCRM

OnePageCRM offers a simple CRM solution with unique follow-up options. It turns a static database into an interactive contact list, letting users attach urgent follow-up reminders to leads. Its clean interface and intuitive design make it ideal for first-time CRM users.

Best Features:

• Next Actions: Show everything you need to do at a glance, keeping prospects engaged and moving deals closer to closing.
• Targets Widget: Track your progress towards goals like conversions, calls, or closed revenue, displayed in real-time in your Action Stream.

Pricing: OnePageCRM offers a 21-day free trial. Two pricing plans are available:

• Professional Plan: $15 per month or $120 per year. Includes unlimited contacts, email syncing, bulk email delivery, kanban-based pipeline, deal management, AI-powered route planner, business card scanner, and KPI dashboards.
• Business Plan: $29 per month or $240 per year. Adds email tracking, deal velocity tracking, multiple pipelines, user groups, and focused users.

12. Teamwork CRM

Teamwork CRM simplifies deal organization and management with a visual approach, giving users clear insights into leads and opportunities. It includes valuable forecasting features and stage probability scores for accurate sales predictions and an organized pipeline.

Best Features:

• Sales Pipeline Management: Create multiple pipelines for different processes, sales teams, or markets, tracking every stage of the sales process.
• Sales Reporting: Custom reports track sales activity, pipeline progress, and team performance, helping you see the bigger picture.

Pricing: Teamwork CRM has two pricing tiers, both with a 30-day free trial:

• Pro Plan: $15 per user per month or $144 per year. Includes all necessary features for managing the sales pipeline and closing more deals.
• Enterprise Plan: Quote-based pricing for additional security and scalability features, including all Pro Plan features.

Chatbots

13. Structurely

Structurely is an AI-powered software that helps real estate agents engage leads using a chatbot named Aisa Holmes. This chatbot is integrated into your website and follows up with leads for up to 12 months. On average, closing a deal requires 6-8 interactions.

Structurely works seamlessly with popular CRMs like CINC, LionDesk, Follow Up Boss, and Real Geeks, allowing you to track and log conversations with leads directly in your CRM.

Best Features:

• Proven Pre-Built Conversations: The platform offers a library of tried and tested scripts to ensure smooth and effective conversations.
• Re-Drips: If a lead doesn’t respond to the first message, this feature automatically sends follow-up messages after 1 day and 5 days, keeping the lead engaged.

Pricing: Structurely offers three main pricing plans:

• Explore Plan: $1,497 per quarter or $5,389 per year for 600 conversations per quarter (2,400 per year). Ideal for businesses starting with the platform.
• Elevate Plan: $2,997 per quarter or $10,789 per year for 1,500 conversations per quarter (6,000 per year). Suitable for growing businesses.
• Established Plan: $4,497 per quarter or $16,189 per year for 3,000 conversations per quarter (12,000 per year). Designed for well-established brokerages.

14. Roof.ai

Roof.ai is an AI chatbot made specifically for real estate businesses. It sends personalized property recommendations to prospects and integrates with your agent roster and MLS, providing a better understanding of your team and listings. Roof.ai works across multiple platforms, including Facebook Messenger, SMS, Email, and WebChat, to capture, engage, and convert leads.

Best Features:

• AI-Powered Chatbot: This chatbot retains information from previous conversations and fetches real-time property listings based on user queries, similar to OpenAI’s ChatGPT.
• Behavioral Tracking: Tracks visitor activity and engagement across multiple channels to understand their intent, enabling more targeted communication.

Plans: Roof.ai does not publicly disclose pricing details. For specific pricing information, contact Roof.ai’s sales team.

Visual Marketing

15. Canva

Canva is a versatile graphic design platform that excels in creating images, banners, brochures, social media graphics, and more. Its user-friendly interface allows users to make professional-quality graphics in minutes without any design training.

Best Features:

• Brand Kit: Organizes your brand’s colors, fonts, logos, and other assets in one place. Once uploaded, these assets are easily accessible in all your designs, ensuring consistent branding.
• Photo Background Remover: Available in Canva Pro, this tool quickly removes backgrounds from photos, letting you use elements from images in various designs.

Pricing:

• Free Plan: Access to over 250,000 templates, 100+ design types, 1 million+ free graphics and photos, AI-powered design tools, and 5GB storage.
• Pro Plan: $13 per user per month or $120 per year. Offers a brand kit, over 100 million templates, stock photos, audio, graphics, and more.
• Teams Plan: $15 per month or $150 per year for up to 5 team members, with additional charges for more users. Includes collaboration tools and advanced team management features.

16. Animoto

Animoto is a simple platform for creating dynamic and shareable videos. With an expansive stock and music library, Animoto helps craft compelling property listing and explainer videos quickly.

Best Features:

• Templates: Pre-designed video templates can be customized with your photos, clips, text, logos, and brand colors.
• Timeline and Grid View: Allows for quick and efficient video editing, making it easy to delete, copy, or move blocks within the video.

Pricing:

• Free Plan: Includes standard features and video templates, but videos will have Animoto branding and can't be downloaded.
• Basic Plan: $16 per month or $96 per year. Allows creation of unbranded videos with unlimited downloads and 1080p quality.
• Professional Plan: $15 per month or $180 per year. Adds screen recording, voice-over recording, template saving, 3,000 licensed music tracks, and over 1 million licensed stock photos and videos.
• Professional Plus Plan: $39 per month or $468 per year. Includes a 30-minute consultation with a video expert, custom font uploads, and support for up to three users, along with access to over 100 million premium licensed photos and videos.

17. Wise Pelican

Wise Pelican is a cloud-based platform for creating professional-looking postcards, brochures, and greeting cards. It offers various templates and the ability to upload your own designs.

Best Features:

• Mailing Lists: Creates targeted mailing lists using up-to-date property and lending data, with options to select geographical locations based on various criteria.
• Tracking System: Allows real-time tracking of postcards through the USPS system, with separate logins for third parties to track delivery status.

Pricing:

• Postcards: Printing and shipping start at 87 cents per postcard for 100 postcards, with discounts for larger orders.
• Letters: Starts at $1.71 per letter for 200 letters, decreasing to $1.18 per letter for 5,000 letters.
• Brochures: Starts at $2 per brochure for up to 100 printed brochures.
• Design Services: From $20 for minor postcard edits to $179 for custom-made brochure templates.
• Add-Ons: 23-cent surcharge per postcard for first-class mail postage, 5 cents extra per postcard for automatic seller valuations, and 10 cents per address for mailing lists.

Social Media Marketing

18. Buffer

Buffer is a modern social media management platform designed for brands, businesses, and agencies navigating today's fast-paced digital world. It excels in managing multiple social media profiles, scheduling posts in advance, collaborating with teams, and analyzing performance.

Best Features:

• Analytics: Available in Pro and Business packages, Buffer’s analytics track engagement metrics like clicks, shares, comments, and favorites. It also calculates “potential reach,” estimating total viewership including followers and reshared audiences.
• Publishing Tools: Easily plan and schedule posts across social media platforms. You can queue posts for specific times, shorten links, and even create Instagram posts with first comments to boost engagement.

Pricing:

• Free Plan: Includes basic features with up to 3 social accounts and 10 queued posts per channel, ideal for beginners.
• Essentials Plan: Costs $6 per month per channel ($60 annually per channel) for solopreneurs, offering unlimited post scheduling, up to 2000 saved ideas, and basic analytics.
• Team Plan: Priced at $12 per month per channel ($120 annually per channel), includes team collaboration tools and allows unlimited team members.
• Agency Plan: Designed for marketing agencies at $120 per month for up to 10 channels, offering advanced features and custom access permissions.

19. Tailwind

Tailwind is a social media scheduling and analytics platform tailored for businesses managing Pinterest and Instagram posts. It optimizes scheduling based on engagement patterns and provides detailed analytics for tracking campaign success.

Best Features:

• Tailwind Browser Extension: Allows quick sharing of web content. Simply click the extension button in your browser toolbar to schedule images from any webpage.
• Smart Schedule: Uses past engagement data to suggest optimal posting times, ensuring your posts reach your audience when they are most active.

Pricing:

• Free Forever Plan: Basic plan with up to 20 posts per month across Facebook, Instagram, and Pinterest, and limited to 1 account per platform.
• Pro Plan: Costs $13 per month ($156 annually) for scheduling up to 100 posts monthly across all three platforms, with enhanced analytics and design options.
• Advanced Plan: Priced at $20 per month ($240 annually) for scheduling up to 1000 posts, connecting 2 accounts per platform, and additional features like increased analytics and usage for up to 2 users.
• Max Plan: Supports up to 5 users at $40 per month ($480 annually), offering unlimited posts, connection to 3 accounts per platform, and maximum usage benefits including increased Ghostwriter credits and email sends.

Virtual Tours and Staging

20. Matterport

Matterport is an innovative platform that transforms real-world spaces into detailed 3D digital models. It creates realistic virtual tours that allow viewers to explore properties as if they were there in person. Matterport is highly regarded in real estate marketing for its immersive experiences.

Best Features:

• Guided Tours: Highlight specific areas of your space with on-screen titles and descriptions, guiding viewers through key features.
• Measurements: Accurately measure dimensions of rooms and objects within your Matterport tour, useful for planning and providing detailed information.

Pricing:

• Free Plan: Allows creation and uploading of tours using an iPhone, with access to 1 space for two users. Includes basic features like measurements and cloud viewing.
• Starter Plans: Begin at $12 per month ($120 annually) for 5 virtual tour spaces, up to $48 per month ($480 annually) for 20 spaces, excluding professional 360 camera uploads.
• Professional Plan: Costs range from $65 per month (20 spaces) to $376 per month (150 spaces), supporting uploads from high-quality cameras like Matterport Pro2, Pro3, and others.
• Business Plan: Starting at $321 per month (100 spaces) up to $764 per month (300 spaces), includes features for business use and space transfer between accounts.
• Enterprise Plan: Customized pricing for companies needing extensive capabilities and larger capacities.

Matterport also offers premium 360 cameras for purchase:

• Matterport Pro 2: Priced at $3,395
• Matterport Pro 3: Priced at $5,995

Document Management and E-Signatures

21. DocuSign

DocuSign is a leading platform for managing and signing documents digitally. It offers a user-friendly workflow that meets the needs of businesses of all sizes, especially in real estate marketing. 

DocuSign provides a transaction management platform designed specifically for agents and brokers. Its eSignatures are legally valid and widely accepted worldwide for most business transactions. 

The platform also includes robust features for tracking transaction data, ensuring contracts are secure and legally protected.

Best Features:

• Templates: Save time with editable templates for common documents like proposals, NDAs, and agreements.
• eSignatures: DocuSign's eSignatures are legally binding and allow flexible signing options and permissions for recipients.

Pricing:

• Personal Plan: $10 per month or $120 annually for individuals, includes reusable templates and 5 document sends per month.
• Standard Plan: $25 per user per month or $300 annually for small to medium teams, with shared templates and collaborative features.
• Business Pro Plan: $40 per user per month or $480 annually for large teams and companies, includes advanced automation features like PowerForms and bulk sending.

DocuSign also offers custom pricing for businesses needing additional features such as Single Sign-On and enhanced signer verifications.

Which real estate marketing tool will you try next? 

This article covers the 21 best real estate marketing tools for 2024. Using these advanced tools can significantly improve your marketing campaigns' reach and effectiveness. From generating leads to managing client relationships, these platforms are designed to meet the specific needs of real estate professionals.

For even more tips on improving your marketing efforts, check out our article on the best real estate CRM tools.

Related Articles: 

Real Estate Email Marketing for Beginners Guide 

Real Estate Agents Email Marketing - Comprehensive Guide

6 Real Estate Landing Pages Examples - Really Worth Copying

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