5 Best Klaviyo Alternatives (August 2024) Updated

So, you’re looking for an alternative to Klaviyo? You're not alone.

While Klaviyo is a solid marketing platform, its high prices have led many marketers to question if it's the best investment. Fortunately, there are many other excellent marketing automation platforms out there. Some are more affordable, and others might be a better fit for your business.

To help you find the perfect email marketing platform, we've reviewed some of the top alternatives to Klaviyo.

Top Klaviyo Alternatives

Here are the Klaviyo alternatives we analyzed:

GetResponse
Mailchimp
ActiveCampaign
AWeber
Omnisend

Evaluation Criteria

We based our search for the best Klaviyo alternatives on the following criteria:

User-friendliness and customer support: How easy is it to start using the platform, and how good is the support?
Industry suitability: Which industries are the platforms best suited for?
Price: The best value for your specific needs.
Features and updates: The most useful features offered to help your business grow.

Quick Recommendations

If you’re in a hurry, here’s a quick table list of the top Klaviyo alternatives and what they’re best for:

GetResponse: An all-in-one email marketing solution that supports multi-channel marketing campaigns, including popups, email marketing, ecommerce automation, transactional emails, SMS marketing, landing pages, live chats, webinars, and PPC campaigns.
Mailchimp: A popular marketing platform ideal for companies just starting out. It excels in running email marketing campaigns, creating landing pages, managing leads in a CRM, and running social ads.
ActiveCampaign: Best for advanced B2B brands focusing on lead nurturing and sales-driven campaigns, thanks to its powerful marketing automation features.
AWeber: A reliable marketing platform perfect for small businesses, creative industries, and content creators looking to build and maintain a loyal following.
Omnisend: A trusted marketing automation platform, particularly great for ecommerce businesses wanting to send personalized messages and make their marketing more relevant.

While Klaviyo is a great tool, there are many alternatives that might better suit your needs and budget. Whether you're looking for comprehensive multi-channel support with GetResponse, starting out with Mailchimp, needing advanced automation with ActiveCampaign, building a loyal following with AWeber, or focusing on ecommerce with Omnisend, there's an option out there for you. Explore these platforms to find the best fit for your business and marketing goals.

Take GetResponse for a free spin! No credit card needed.

Klaviyo – An Overview

Klaviyo is a well-known tool for ecommerce businesses, especially trusted by retailers on platforms like Shopify, WooCommerce, and Magento for their email marketing campaigns.

However, Klaviyo isn’t the perfect fit for everyone. Many reviewers find its pricing and the complexity of its tools and email builder to be deal-breakers.

Additionally, while often referred to as a marketing automation tool, Klaviyo’s capabilities are limited to email and SMS marketing. To use other marketing channels, you'd need to integrate Klaviyo with another tool, which means additional costs.

When we tested Klaviyo, we found its email template library to be somewhat limited, and its drag-and-drop email creator lacked certain features, such as product recommendations, a built-in image library, and AI tools.

Compared to other email marketing tools, Klaviyo doesn’t emphasize the visual aspects of campaigns much. This means that its email templates, email builder, and user interface are not as user-friendly or visually appealing.

Klaviyo: Pros and Cons

Before diving into Klaviyo alternatives, let's explore what we like and dislike about this software.

What We Like in Klaviyo:

Focused Attention on Returning Customers: Klaviyo allows you to engage VIP customers by offering them early access to new products and exclusive purchase options.
Event Creation: You can target frequent buyers with special discounts or coupons, enhancing customer loyalty.
Attribution and Analytics: Klaviyo provides comprehensive analytics for each campaign, helping you quickly identify the ROI from your email and SMS marketing efforts.
Simple Popup Forms Design: The drag-and-drop builder for creating popups and forms is intuitive and straightforward, allowing you to create them in minutes.
Integrations: Seamless integration with ecommerce platforms, including Shopify, makes it easier to sync your marketing efforts.

What We Don’t Like in Klaviyo:

Price: Compared to alternatives with similar features, Klaviyo is more expensive.
No Landing Page Builder: Unlike many other platforms, Klaviyo does not offer a landing page builder, which is a significant disadvantage.
Limited Email Templates and Customization: The pre-designed template library is limited and lacks customization options.

Klaviyo Pricing

Klaviyo offers a free trial that includes up to 250 contacts, 500 emails, 150 SMS messages, and email support. Using their calculator, we estimated the price for 1,000 contacts:

For 1,000 contacts, your monthly cost would be $45.
Adding SMS service increases the cost to $60 for 1,250 SMS messages.

When starting out, the price difference between Klaviyo and its competitors is small, often just $10 to $15. However, as your list grows, the gap widens. For example, for 100,000 contacts, Klaviyo would cost $1,440 per month (for emails only), while the GetResponse Ecommerce Marketing plan would be $699.

Our goal isn’t to criticize Klaviyo but to present better and more affordable options for your needs. Let’s explore some in-depth alternatives to see if they’re a better fit for you.

Klaviyo Alternative #1 – GetResponse

We're excited to introduce GetResponse, a tool we proudly call our own. Our mission is to continually improve and understand our users' needs better.

Even though this is our software, we promise to be objective and honest in our evaluation to help you find the best Klaviyo alternative for your business.

What is GetResponse?

GetResponse is an all-in-one email marketing and marketing automation platform designed to support your business at every step.

It offers multi-channel marketing campaigns through popups, email marketing, ecommerce automation, transactional emails, SMS, landing pages, live chats, webinars, and PPC campaigns.

Advantages of GetResponse

Marketing Automation: GetResponse analyzes customer behavior to help you tailor your email marketing automations. You can customize your emails based on these insights to better target your audience.
Advanced Functionalities: Benefit from AI recommendations for emails and websites, SMS marketing automation, and web push notifications.
Building and Personalizing Emails: With our drag-and-drop feature, you can create beautiful and engaging emails without needing to know HTML or coding.
Automated Email Responses: Schedule emails to be sent at the best times for your audience based on their time zones, helping to scale your campaigns effectively.
Ease of Use: The platform is user-friendly and fully drag-and-drop. Plus, if you have questions, webinars, a help center, and customer support are just a click away.
Updated Templates: Choose from hundreds of modern prebuilt email, popup, and landing page templates that match your business and personal style. Categories range from fitness to retail, marketing to beauty, webinars, and agencies.
Social Sharing: Easily add plug-and-play buttons for sharing on platforms like Facebook, Twitter, Pinterest, and LinkedIn.
AI-Powered Solutions: Our AI subject line generator creates high-converting subject lines, while the upcoming AI email generator will write and design entire newsletters with just a push of a button.

Source: G2.com

Shortcomings of GetResponse

Needs More Integrations: While GetResponse offers impressive app integrations (including Shopify, WooCommerce, PrestaShop, and Magento), it lacks some key integrations. However, this can be addressed using Zapier or other APIs.

GetResponse Pricing

We offer four pricing plans to match your needs:

Email Marketing: $15/month for 1,000 contacts.
Marketing Automation: $49/month for 1,000 contacts.
Ecommerce Marketing: $98/month for 1,000 contacts.
MAX Package: A flexible plan for larger or more specialized needs.

We also support non-profit organizations with up to a 50% discount, contributing to greater causes.

Who Should Choose GetResponse?

Growing Ecommerce Businesses: Ideal for businesses needing multichannel capabilities like live chats, web push notifications, websites, SMS, or webinars.
Advertising Companies: Perfect for those needing fast and easy landing page creation to meet high content demand.
IT Companies: Great for scaling services and building relationships with users.
Online Schools and Course Companies: Comprehensive sales funnel solutions, detailed analytics, and 24/7 support.
Entrepreneurs and Business Owners: A complete marketing solution for building audiences and email campaigns with precise analytics to support growth.

To provide a clear comparison, we combined reviewers' scores from various software testing platforms in four categories: user/customer friendliness, price, features, and email open rates.

The results are presented in a simple graph to help you see how GetResponse stands out as a top alternative to Klaviyo.

Try GetResponse for FREE

Klaviyo Alternative #2 – Mailchimp

Mailchimp has been a go-to platform for email marketing for decades. In 2019, they expanded from a simple email tool to a full-fledged automated email marketing platform.

We signed up for their free plan to test the features and innovations. Here’s what we found: some features we loved, and others we found outdated or confusing.

What We Like in Mailchimp:

User/Customer Friendliness: Mailchimp is an award-winning platform known for its excellent customer support. They offer 24/7 support and comprehensive tutorials to help you use the platform effectively.
AI-Powered Creative Assistant: This feature assists with designing email templates, newsletters, and landing pages, making it easier to create visually appealing content.
Free Plan: Instead of a typical free trial, Mailchimp offers a free plan to help marketers and beginners start campaigns without a budget.
Email Builder: The builder is simple yet effective, with helpful templates for those who aren’t proficient in coding or need design inspiration.
Integrations: Mailchimp integrates with over 250 apps, including LinkedIn, Facebook, WordPress, and Instagram, offering extensive connectivity.
Ecommerce Automation: Mailchimp targets messages based on customer behavior and integrates seamlessly with Shopify, WooCommerce, SquareSpace Commerce, Magento, and BigCommerce.

What We Don’t Like in Mailchimp:

Automation Needs Improvement: Mailchimp’s automation has some limitations. For instance, once an automation is applied to a subscriber’s email address, it cannot be reused, which can be restrictive.

Mailchimp Pricing

In addition to the free plan, Mailchimp offers three paid options. Each plan is priced for lists with up to 500 contacts and has a monthly sending limit:

Essentials Plan: Ideal for basic email marketing and automation needs.
Standard Plan: Includes more advanced features like custom-built templates and dynamic content.
Premium Plan: Offers the most features but is also the most expensive. For a list of up to 10,000 contacts, it costs $350 per month, with prices increasing as your list grows.

Who Should Choose Mailchimp?

Small Businesses: Those needing basic email sending software at the lowest price.
Healthcare, Telecommunications, and Utility Industries: Organizations with up to 100,000 contacts looking to engage customers with newsletters and promotional materials.
Beginners: Those creating their first email marketing campaign for free and who are okay with the limitations of the free plan.

Despite some issues, Mailchimp has been a standard for decades. Mailchimp scores better than Klaviyo in three out of four categories: user/customer friendliness, features, and price, showcasing its impressive user base and reliability.

If you’re seeking a versatile, user-friendly, and affordable email marketing solution, Mailchimp could be the perfect alternative to Klaviyo.

Klaviyo Alternative #3 – ActiveCampaign

ActiveCampaign is a powerful customer experience automation platform designed to enhance your email marketing and customer relationship management (CRM).

It offers pre-built automation to help you personalize campaigns across multiple channels, including messaging, social, chat, text, and email.

Plus, it integrates with over 850 apps, including Microsoft, Shopify, Facebook, and Salesforce.

What We Like in ActiveCampaign:

Precise Targeting: ActiveCampaign allows you to target your audience through integrated apps, directing their attention toward your product or service.
Free Migration: Transitioning from other platforms is free of charge, making it easier to switch.
Training and Support: The platform provides complimentary training to help you master its features.
Email Campaigns: Creating and personalizing email campaigns is straightforward. Even with automation, you retain control over your emails. For example, retailers can customize triggered emails based on product purchases or website visits.

What We Don’t Like in ActiveCampaign:

Learning Curve: If you’re new to email marketing tools, you might find ActiveCampaign’s user experience confusing at first.
Limited Templates: Designed for advanced users, ActiveCampaign doesn’t offer as many prebuilt email templates as some other platforms.
Price: While we admire ActiveCampaign’s features, the starting package is $29 per month for 1,000 contacts, with limited features. For example, basic email sending and newsletters can be done with free or more cost-effective tools on other platforms.

ActiveCampaign Pricing

ActiveCampaign offers multiple packages tailored to different use cases, with pricing based on the number of contacts.

However, the high price tag and limitations of the Lite package, such as restricted automations and no landing pages, can be a drawback.

Who Should Choose ActiveCampaign?

Small and Midsize Businesses: Those who can afford the Plus package will benefit from integrations with social media apps and easy-to-build email campaigns.
Professional Training and Coaching Companies: These businesses might appreciate the integrations with video apps, helping them grow their social media and YouTube following.
Health, Wellness, and Fitness Companies: These businesses can leverage broadcast emails to promote special offers and deals.
Customer Acquisition Focused Businesses: Email autoresponders are perfect for welcoming new subscribers, making it easier to engage and convert new leads.

ActiveCampaign stands out for its precise targeting, comprehensive training, and free migration. However, it may not be the best fit for everyone due to its learning curve, limited templates, and pricing.

If your business needs robust automation and can invest in higher-tier packages, ActiveCampaign could be an excellent alternative to Klaviyo.

Klaviyo Alternative #4 – AWeber

AWeber is a favorite among small businesses for its simplicity and powerful email marketing capabilities. Integrated with over 1,000 apps and software, it ensures seamless template building and a robust user experience.

What We Like in AWeber:

Free Migration: AWeber offers free contact migration and provides guidance on using their platform, making the transition smooth and welcoming.
Email Delivery Assurance: AWeber guarantees email delivery by analyzing customers' IP addresses and domains to ensure validity.
Pre-Built Campaigns: Ideal for those who prefer not to design templates, even with a drag-and-drop feature.
Excellent Customer Support: AWeber is renowned for its responsive and helpful customer support, which has won awards for excellence.
Canva Integration: This allows users to create visually appealing emails and graphics directly within the platform.

What We Don’t Like in AWeber:

Limited Templates: While not an issue for those with design skills or in-house designers, a broader variety of email and website templates would be beneficial.
Limited Channels: AWeber focuses primarily on email marketing and landing pages, offering fewer marketing channels than some other alternatives to Klaviyo.

AWeber Pricing

AWeber offers four packages:

Free: Basic features to get you started.
Lite: Starts at $14.99/month, suitable for small businesses with growing needs.
Plus: Starts at $29.99/month, includes additional features and scalability options.
Unlimited: Priced at $899/month, offers unlimited subscribers with no extra costs.

Who Should Choose AWeber?

Health, Wellness, and Fitness Companies: Benefit from the multi-user account manager, allowing multiple segments to operate under one account.
Professional Training & Coaching: Direct integrations with PayPal and Shopify make it easy to sell books or courses.
Information Technology and Services: Use video landing pages to better present services and demonstrate features.
Entrepreneurs and Customer-Focused Businesses: Simplified reporting tools for email and website tracking aid in customer success.
Beginners: 24/7 support and consultations help newcomers create their first email campaign effectively.

AWeber stands out for its user-friendly interface, excellent customer support, and free migration service.

While it may lack some advanced features and marketing channels compared to other platforms, it is a reliable and powerful tool for small businesses, beginners, and those looking for straightforward email marketing solutions.

If you’re looking for a simpler yet effective alternative to Klaviyo, AWeber is worth considering.

Klaviyo Alternative #5 – Omnisend

Omnisend is a robust email marketing automation platform designed specifically for eCommerce businesses aiming to drive sales and boost revenue.

It offers a variety of features, including email and SMS campaigns, automation workflows, sign-up forms, landing pages, and more.

What We Like in Omnisend:

Multichannel Support: Omnisend excels in supporting multiple channels such as email, SMS, Facebook Messenger, push notifications, and WhatsApp. This allows businesses to engage with customers across various platforms.
Personalization: Advanced personalization features enable you to tailor messages to customers' preferences, behaviors, and purchase histories, leading to higher engagement and conversion rates.
Integrations: Omnisend integrates seamlessly with major eCommerce platforms like Shopify, BigCommerce, Magento, and WooCommerce. This ensures synchronization of customer data and efficient tracking of sales and revenue growth.

What We Don’t Like in Omnisend:

Limited Customizability: While Omnisend offers a variety of email templates, customization options are somewhat restricted. Achieving unique designs may require knowledge of HTML and CSS.
Limited Reporting Capabilities: Omnisend provides basic reporting features, which might not suffice for businesses needing in-depth campaign analysis. Integration with third-party analytics tools may be necessary for comprehensive insights.
Learning Curve: Although Omnisend's user interface is generally user-friendly, some users may find it challenging to master all features. Training and support resources are available but may take time to fully utilize.

Omnisend Pricing

Omnisend offers a free plan with essential features and paid plans starting at $16 per month. The paid plans, including Standard and Pro, are priced based on the number of contacts in your list.

Who Should Choose Omnisend Over Klaviyo:

E-commerce Businesses: Omnisend's powerful integrations with eCommerce platforms like Shopify, WooCommerce, and Magento make it an excellent choice for online retailers.
Multi-channel Marketers: Unlike Klaviyo, which focuses mainly on email marketing, Omnisend supports a range of marketing channels, including SMS and web push notifications, ideal for multi-channel marketers and affiliate marketers.
SaaS Businesses: Omnisend’s intuitive and powerful automation workflows make it easy to create complex campaigns triggered by customer behavior, enhancing customer engagement and retention.

Omnisend is a versatile and powerful alternative to Klaviyo, especially suited for eCommerce businesses looking to engage customers across multiple channels.

Its advanced personalization, extensive integrations, and comprehensive automation features make it a top choice for businesses aiming to drive sales and grow revenue.

While it may have some limitations in customization and reporting, its overall capabilities and ease of use make it a compelling option for those seeking a robust marketing automation solution.

3. B2B Email Marketing: A comprehensive Guide

The Bottom Line – Choosing the Best Klaviyo Alternative for You

Go for Omnisend:

If you need advanced automations
If you are running an ecommerce business
If you have a higher budget or a small list size

Go for AWeber:

If you are a small business striving to establish your presence
If you are offering services and need an easy tool to get started
If your budget is limited or non-existent

Go for ActiveCampaign:

If you are a B2B company preparing to expand and need to align your sales and marketing teams
If you are focusing on customer retention and lead nurturing
If your business relies heavily on customer relations

Go for Mailchimp:

If you need a simple tool to create an email marketing campaign
If you want to simplify marketing processes
If you seek a trustworthy and responsive partner
If you want a cost-effective platform with straightforward features

Go for GetResponse:

If you are scaling your ecommerce business and need multichannel capabilities
If you are expanding globally and need a multi-language platform
If you want complete sales funnel automation with 30 conversion-optimized, professionally designed scenarios
If you seek a cost-effective and scalable platform
If you want to engage with your customers using a webinar builder for recording content or going live

Sign Up for a Free GetResponse Account

Author’s Note: This comparison is accurate as of August 30, 2023. We strive to keep it updated regularly. For the most current information on our competitors, please visit their official websites or contact their representatives.

5 Best Klaviyo Alternatives (August 2024) Updated – Detailed Comparison