Ultimate Guide and Resources for Content Marketing

Photo by JC Falcon on Unsplash

Welcome to my article of resources for content marketing and growth strategy.

It does not matter what is the size of your business or company, video content marketing is an integral part of any business to growth. Best strategy or guide of Content marketing helps businesses build their brand and create a solid online presence. Depending on your business goals, this can help with growth, reach and engagement.

Content marketing is arguably the best marketing technique for your small business. Not only does it cost less than traditional marketing, but it generates around 3 times more leads.

In this article, I explore the best content marketing strategy for growth of businesses.

The fundamentals of content marketing

Content marketing is, in essence, the act of creating content and sharing it with potential customers, visitors or customers. The main aspects of content marketing are:

• Website — This is where you will present your business and will always send your customers to.
• Blog — As you might have imagined, a blog is a crucial aspect of any business. It’s the perfect way to gain traffic to your site and create more potential prospects. Even if you only post once a week.
• Social media — Now social media is a necessary part of content marketing. Not only should all of your marketing efforts be featured on your blog, but content should also be created primarily for social media.
• E-mail — You can now share content directly in the inbox of your target audience. Let’s see some of the best content marketing ideas for your small business.

Videos

Videos have quickly become one of the most popular means of content marketing, especially in recent years. In fact, it’s estimated that 79% of all web traffic will be online video by 2020 Because Video Work. Your small business should consider creating videos, this could be:

• Office Visit
• Product Review
• Animated Videos
• Tutorials
• One Day in Life
• Screen Recording
• Product VSL
• Product DEMO
• Sales Video
• Virtual Tour
  

Podcasts

Podcasts are another big marketing trend right now, these have certainly gained momentum over the past two years and show no signs of coming to an end. Podcasts are attractive, mobile-friendly, and listeners tend to be extremely loyal.

User generated content

If you’re really having trouble finding content, why not let your users create it themselves? User-generated content (UGC) can be anything from reviews to fan arts and videos.

Many companies, large and small, have benefited from the IGU and have greatly benefited from it. Not only does this give your website and social media platforms valuable content, it also involves your audience.

Take the Liver Brothers name bottles as an excellent example. Customers posted photos of their named bottles, which created fantastic publicity.

It is important to emphasize that user-generated content must be changed. There are a variety of tools that you can use to do this. Here are some examples — Grammar can help you check spelling and punctuation, Trust My Paper can consult you on style and SEO, Studicus is perfect for editing and Hemingway is a tool that can help you increase readability.

Coupons / promotional codes

Everyone loves a deal and using a coupon, voucher or sale can really resonate with your customers or online visitors. Create articles and blogs around your limited time contract, which will create a sense of urgency among your users. It’s a great way to extract content and generate leads. Of course, this is only for companies that have a product or service to offer.

Blog posts

Obviously, the main form of content marketing has to be the most popular form of content marketing. We highly recommend that your business start a blog, which will not only increase traffic to your site, but will give your users and subscribers something to engage with.

If you are looking for ideas on blog topics, you can always choose from a wide range of topics. The most popular blog articles offer valuable information, possibly tutorials, practical advice, or “xx of the best” articles. Why not ask your users what they would like you to write about? Maybe they want to know how you started your business or the top 10 products on your site.

Infographics

Infographics are visual representations of information, usually created to explain complex information in a simple way. They are particularly popular on Pinterest and work very well with blogging. Provide a “clickbait” type of chart. Each niche could make an infographic, whether it’s how to mix eyeshadow, the different types of coffee available or how to install a plugin on your website.

Social media

Don't neglect social media when it comes to your content marketing. Remember, every blog post, video, infographic, and coupon code should be published on all of your social media.

Social platforms offer you a great opportunity to reach new people and fill in your social feed. Making sure that you are active on social media will in turn guarantee that you reach more people.

You can also try influencer marketing, which goes hand in hand with content marketing. Why not team up with influencers and create content together? It can be blogs, podcasts or just photographs.

You can also try something a little more creative and use Instagram stories as a way to chat with your subscribers.

SEO

Content marketing will be more effective if you integrate SEO with it. Of course, you will know everything about SEO with regard to blog posts, this is an imperative aspect. However, you can also make everything else SEO friendly - from podcasts to infographics. make sure to optimize: Meta tags, Meta titles, Content on all pages & Meta descriptions

This will help you appear at the top of all search results, regardless of what people are looking for.

if you're trying to make your podcast SEO-friendly, you should consider writing a short blog post next to it, with all the necessary keywords.

Online publications

Some companies have decided to create an online publication alongside their website. For example, if you are a business that focuses on browsing articles, you can create a digital magazine on the Internet. This could be a great way to promote your brand.

E-mail advertising

Your content can be shared in many ways, by email is one of the most effective. Spend time creating a mailing list - something you can do every time you make a sale, or have someone sign up for your service. Also, you should consider writing weekly newsletters - these should be filled with valuable information and facts.

You must not bombard your subscribers with too many emails, or they will unsubscribe, or they will consider your email as spam and will not open them.

Set up an editorial calendar

The next step for you is to bring an editorial calendar; this will help you achieve your content marketing goals. Any small business looking for new ways to use content marketing to their advantage should consider getting help from a regular editorial content calendar. A calendar will give you all the clarity you need and help you cope with all the tasks at hand.