5 Best Free SEO Guideline for small businesses & Online Marketing

5 Best Free SEO Guideline for small businesses & Online Marketing

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(SEO) Search engine optimization is a confusing subject for which many companies or business small or big do not have the time to do.

Rejecting this integral part of your marketing strategy limits your potential time. Google alone receives 65000 searches per second, so without a solid SEO strategy, your customers will not find you in time. Here are our top 5 SEO tips or guideline for small businesses that will get you started:

• Respect the rules of Google Search Console
• Know your target audience to Reach
• Appropriate keyword research for your niche
• Create a blog according to your niche
• Keep up to date with google SEO terms

Respect the rules of Google Search Console

Google Search Console has created a A FREE detailed document that tells you literally everything you need to know to create a user-friendly site for Google.

Compliance with Google’s guidelines is simple and extremely effective if done correctly & accurately.

First, give visitors the information they are looking for. Google recommends downloading high-quality content that will attract visitors and allow them to find all the necessary information directly on your home page. A description as precise as possible will allow users to easily find what they are looking for.

2nd, Backlinks. Backlinks are sites that link to your website, allowing Google to understand what your business is all about. A link from one page to another is called a “vote”. The more votes you get, the more important your page is. However, only “natural links”, which are links from real pages, are rated by Google, none of the FAKE stuff.

3rd, the accessibility of the site. The more user-friendly and easily accessible your site is, the more likely you are to rank higher on the search page.

“Create your site with a structure of logical links. Each page must be accessible from at least one static text link. “- Google Search Console

A great way to test the overall performance of your site is to use the Google Speed ​​Insights page, giving you a score out of 100 and indicating exactly how to improve it.

Do not follow Things:

Don’t fill your page with keyword lists Don’t hide any page on your website or Google might find you misleading Try not to display website information as images (use text) or Google will not read it Do not create website pages under different URLs

Know your target audience

A successful business is one that understands and communicates exceptionally well with its customers.

Here are 2 simple steps that will help you better understand your audience: 1. Create a customer character Creating a client character is a detailed identification process. This is where you select a specific person who matches your product/service. Often your ideal client is shaped using information such as age, income, location, and interests, etc. Analyzing your competitors using Semrush is a great way to gather inspiration and advice when creating your client's personality.

2. Follow up on your current and future location One of the best ways to know who is visiting your website NOW is to use Google Analytics. What can Analytics tell you?

• Demography
• Interests
• Behavior
• Geography 
• Technology
• Mobile

Implementing this software on your website can allow you to see if you are targeting the right people and help you develop a new or existing strategy. Provide your niche with the content they want and your website traffic will go wild!

How do you add Google Analytics to your website? After creating an account and receiving your tracking ID.

If you get stuck, see Google Analytics Help for more information. Using this tool to monitor your audience and your website engagement is a crucial practice to ensure you stay on track and always know your audience.

Appropriate keyword research

Now that you have gathered information about demographics and audience activity, you can choose relevant keywords to match and create a list of important topics based on the information you have gathered.

Another way to build your list is to search for competitors. Spyfu is a great tool that lets you enter a competitor’s URL and find out the exact keywords they are using in their SEO campaigns.

When you’re done creating your list, it’s time to define! Filter the least important keywords and create a set of specialized keywords that will set you apart from the rest and become a strong competitor in your industry.

The most important keywords you should try to rank are SERPs (search engine results pages). These keywords are what will rank you on the first page of Google.

Here are some FREE SEO tools:

Google Keyword Planner

WordStream Keyword Tool

Ubersuggest

SEMrush (7-day free trial)

GuinRank ( Free )30 Article for Free / every Month

What will Google’s future algorithm be concerned about? Google’s algorithm is constantly evolving and becoming smarter. Therefore, it is more concerned with the relevance of the keywords in your content. These are called LSI (Latent Semantic Indexing) keywords, as opposed to the normal keywords mentioned above.

SurferSEO is a marketing tool we use to write content on The Good Marketer. Its content editor section allows you to enter the title and location of your article, to find a pool of keywords relevant to your content. Naturally, their inclusion in your article will have a positive impact on the SEO performance of your business and will allow you to cope with any modification of Google's algorithm.

Start a blog

Creating a blog is a great way to improve your ranking in search engines.

Having entertaining and educational content will bring visitors to your site again and again, showing Google that you are legitimate and that you should appear more frequently in search results.

As mentioned above, naturally including LSI keywords in your content, in this case, a blog is the perfect opportunity to increase your SEO performance while adding value.

Blog ideas can be obtained from your Google Analytics account, which will tell what interests your audience.

Some example of blogs

Marketing strategies we use to help business owners

7 tips to develop your start-up business

How to Stay Ethical in Today's Social Media Marketing Environment

What can be your blog calendar look like?

Brainstorming - Before you start writing, it's essential to build a detailed plan that covers all the necessary points. Treat it like an important email.

Prioritize - Organize your content in order of importance in order to publish good content.

Time Management - Allocate your time efficiently to create a productive workflow.

While blogging is a creative process, there are a few things you should not follow:

• Do not write misleading content
• Don't be negative
• Do not emboss, quality over quantity
• Don't make grammar mistakes
• Do not write large pieces of text, break them down into small paragraphs

Keep up to date

New marketing and SEO trends are always emerging, so you need to stay up to date with the latest news. Small businesses are most vulnerable to a change in Google’s algorithm, which puts them at risk of being penalized.

If you receive unusual traffic to your website and something seems to be happening, Google may have made some changes.

However, there are some resources that can help you prepare for these changes:

Twitter — Following Google and other SEO / marketing pages on Twitter is the perfect place to receive first-hand information on any potential action.

Moz — Moz is a smart SEO tool that writes blog content for their website. It won’t be as effective as Twitter, but it’s still a great way to keep up with the news.

Google — The most reliable way to follow the news is via Google. However, other resources may discuss the possibility of future updates before their official announcement.

To collect data you can trust, staying up to date with a variety of channels will help you prepare for the best!

Signing up to SEO and marketing agency mailing lists are a convenient way to collect information if you’re busy.

Key points to remember

>Follow official Google guidelines

>Regularly test the speed of your site

>Know Your Audience Using Google Analytics

>Use your audience information, Spyfu and FREE SEO Tool List to perform relevant LSI keyword research

>Another FREE opportunity to rank higher on the search page is to create a blog.

>Stay up to date with Google's SEO updates so you don't get penalized